LinkedIn Content Strategies with Tracey Burnett

Hey, everyone. First of all, I hope you're having a fantastic, productive week. And welcome to this week's episode of the Agency Accelerator podcast. Today, I'm really excited to have one of my repeat guests, Tracey Burnett. And we are talking all things LinkedIn. And as you will find out in this episode, I learn a bunch of things that I have started to implement in my LinkedIn strategy. So I know that you're going to find this really useful as well. So let's get on with today's show.

Accelerate your agency's profitable growth with tools tip and value added interviews with your host agency owner and coach, Rob DeCosta.

Welcome, everybody, to this week's episode of the Agency Accelerator. Now, I'm really excited to have my second guest who's been on the podcast twice. And so I'm really excited to be Talking all things LinkedIn today with Tracy Burnett. And you'll know Tracy from a previous episode and I'll put the link to the show notes in that. But Tracy is a LinkedIn marketing expert who helps build business owners, just like you guys generate more business using LinkedIn. And as I said, Tracy's been on the podcast before. And actually, Tracy, looking at the stats before I jumped on here, it was one of our most popular episodes. So I know that LinkedIn is clearly an important business development tool for our customers or our listeners, rather. So how are you? How's things been since we last spoke?

Yeah, good. I can't. It was about a year ago we spoke.

It must be. Yeah, I can't remember exactly what episode about a year ago.

Yeah, yeah, so, so, yeah, a lot, you know, a lot's changed. It's been a busy year for me and lots, you know, changing on LinkedIn. LinkedIn's continually sort of, you know, changing algorithms and changing God knows what else, and people are more and more interested in LinkedIn. So. Yeah, so, good, good.

Well, let's start with that. So our focus today is going to be predominantly on, like, what content should we promote? Should you be posting? But let's just kind of like, what's new on LinkedIn, what's the latest things that they've changed? What are the latest kind of tricks and tips that we should be thinking about? And then we'll dive into kind of getting your content strategy right.

Okay. So, I mean, one of the biggest changes has been what's called creator mode. So if you look at your profile, you can either have like the regular flavor or you can go into creator mode, which a lot of people have switched over to and it was meant to really increase your visibility on LinkedIn. And from the research that has been done and people that have tried, it hasn't. Now, I haven't moved over to creator mode because I was skeptical about it, but I'm just about to, I'm just about to change because I need to do a training on it and so I need to do a video and I'm going to try it for a month or so and just see what happens. But the consensus of opinion out there is, is that it does absolutely nothing for me for your visibility or for the engagement on your. On your content. So for those of you who don't know, the key things to it really are instead of having a connect button on your profile, you have a follow button. So you're not going to build your connections on LinkedIn necessarily, but you might build your followers. And followers are still good because followers will see your content. They will be one of the primary audiences that LinkedIn shows your content to. But, you know, I quite like to build my connections for various reasons that I haven't got time to go in here. But, you know, so you still can connect with people, but you have to sort of, you know, go to a more menu and then drop down and click Connect and all that sort of stuff. And the other thing, the sort of, the sexy bit that really makes people move over, I think, is where you've got your photograph. Instead of having a photograph, you can have a little video. So I think it's 30 seconds long. So, you know, that's quite nice. And if you're a LinkedIn Live person, if you're going live on LinkedIn as soon as you go live and for the duration of the live recording, your banner on the LinkedIn profile is basically showing your live video. So that's the crux of the sort of, the change.

Well, I just learned something because I didn't know anything about creator mode, so I need to look into that.

Well, Linked, what I found is I've said to all my clients that don't change. I mean, especially if you've got a small number of connections, you know, I just think it's just better to connect. And of course, this has all come in with another Change, which is LinkedIn are limiting the number of connection requests you can send out, so you can only send 100 a week. So partly that's in response to all the people that are using automation sending out hundreds and hundreds of connection. Well, not hundreds and hundreds, but a lot of connection requests every month. So. But that really has, you know, those two things together. You know, create a mode where you just follow and limiting the number of connection requests you can send, that's limiting the number of connections that you can have on LinkedIn. And there's a good reason to have connections. So. Yeah, so what LinkedIn's doing on creator mode, it's emailing members and just say, hey, switch to creator mode. And you know, you just click a switch and, and off you go. And a lot of people just haven't really thought through or really understand what all that means. But I, I am going to do a, a video on that. So, and I am going to sort of test it out myself. So I've got all my figures for normal mode and then I'll, I'll give creator mode to go and see what happens.

Now I'll be really interested to know that. It sounds like LinkedIn's trying to become a bit more like Facebook in terms of, you know, following people and so on, but I guess it'll be interesting to see. You never know what their bigger game plan with this is, do you? When they're creating things like this, they must have some bigger end result in mind of what they want everyone to do.

Yeah, well, they're, you know that they've also got newsletters now and you are invited. You can't actually join the newsletter crew. So that's creator orientated. So basically the newsletter gets published in the publishing section where you put your articles and then LinkedIn will, if you, if you subscribe, if you like to that particular newsletter, that person's newsletter, then LinkedIn will email you and notify you when there's a new one. So that's obviously really good if you know, if you're on their newsletter team. So that's a creative thing. And then the other thing is to people in the US doesn't apply to us in the UK but in the US they're offering, I think, is it 10 off? I think it's 10,000. €10,000. $10,000 to certain creators to give, they're giving them that money to, to do better creation, if you like, on LinkedIn. Yeah. So you know, they are going more down this good quality, quality creation that.

Sort of leads us really well onto the content conversation. Because I think a lot of people think, okay, I've just got a post on LinkedIn, you know, three or four times a week. But they're not always sure about what they should be posting. So let's talk about the kind of content that gets attention and what? Like if you were mapping out a content strategy for LinkedIn over say a six month period, what would you do?

Okay, so, so there's a number of different questions there. So, so if I'm doing a content strategy then I would first of all decide what my content pillars are. So what are the sort of main pillars that you want to talk about? So for instance, for me I have like a three step process that I take all my clients through. So that's their, those are three obvious pillars for me. And that's like an unshakable business foundation, which is the marketing message and audience and product and pricing. All the basic stuff for you, Rob, and your audience. And then the middle bit is all about visibility and credibility. So you know, learning LinkedIn and how you actually get your voice heard. And part of that is content. And then the third pillar is about boosting sales. Once you've got somebody interest, you've got them on the phone, how can you increase the number of sales to meetings? Basically? So those three pillars, for me, they're my three pillars and they're based on my process. And I've got a fourth pillar which is general marketing because my background is corporate marketing, Unilever and God knows what else. So you know, I have, I'm not just a LinkedIn expert, I'm a marketing expert. So they're my four pillars. And then underneath that I will just map out the sort of things that I want to talk about under those, under those pillars and then that gives me something to go back to. So if I'm got four pillars, it makes sense that you know, quarter of the time, quarter of the month, you know, one week, however you split that out, you would be talking about each of your pillars. So that's how I do it. And then I go into, you know, I just go into that, that plan and just think, okay, so next week what am I going to be talking about? And you know, specifically what am I going to say? So that gives you the theme if you like, or the content and I do it that way. And then there's obviously a number of different posts you can put out. You can put out a straight text post, you can put out a text post with an image, you can put out a poll, you can put out a document. So in the image you can just click through, so it's just a PDF, so a document carousel post. And then of course there's video. So there's a number of different things you can do. And LinkedIn, you know, LinkedIn is notorious for not telling you what they're doing. They don't announce really any changes they make or, you know, so you don't really know what's happening with the algorithm, for example, until you see your view suddenly plummet on something. But at the moment, polls are getting good, good traction. And videos, aren't they? They never do as well on views, but the document posts do well as well. And one of the reasons for document posts doing well is that there's longer, what they call dwell time. So people spend longer on a, on a post that's got a document, because if they're scrolling through 4, 5, 6, 10 pages on the document, then obviously you're staying on the, on that post longer and LinkedIn will mark you up. So the currents of research says is that you get an 80 uplift in engagement or, sorry, views. If you, on a poll, a document, you get 10%, video, you get 5%. So that's the increase in the reach. That's generally the views. And the views are things a view is counted as. It's counted in two different ways. One is they're scrolling through the newsfeed and they see your post as they're scrolling through. That's a view. But on a video post, a view is counted as somebody that's playing the video for three seconds or more. So you will always get less views on a video post, but in theory the quality of the view is higher. Yeah, yeah.

So would you say that someone should be doing all of those things or picking a few of those things that you just mentioned? So that's the text, the text with image, poll, document and video. That's five different types of media posts that we could do all of them or what.

Yeah, What I suggest is, is if you really want to test it out, because what works for me so, you know, image posts, posts with images don't generally work for me. But. And the other thing, other caveat there is just because it didn't work for me last month doesn't say it doesn't work for me this month. So I'd always be, I'm always, always testing things out on LinkedIn. So what I would do is I would, I would do a mixture of those posts over a period of, you know, say six weeks minimum, and just, you know, just keep a note. So the best way of doing that is on a piece of software called Shield, and that is if you actually have the paid version, which I think is about, I think it's about £16, something like that. Don't hold me to that £1620amonth, it will analyze all of your posts. So it's absolutely brilliant. So that's a good way of just seeing what's working, what isn't. And also you can, having that, you can go back over the over a year or so and just think, okay, what's been my highest performing posts or top five posts and then re rehash them or do something similar and see if the same, same thing applies.

Yeah, that's. Sorry to interrupt you. That's. It's useful to know about SHIELD because my question was going to be to you, otherwise, how do we measure?

Yeah, okay. The other way of measuring obviously is just you have to do it manually. And so I just don't want a spreadsheet. So I just put the, you know, each post, each post of mine I just put on a Google Doc and then I just, I mean I don't obviously do this because I've got Shiller, but I would just put it on a spreadsheet and then just put views, you know, what type of post it was, views, likes or whatever and comments.

Right. So those are the three things we should be measuring, just kind of being basic here. So.

Yeah, I mean. Yeah, sorry to interrupt. Yeah. Views. People always talk about views. I just think really, they don't really matter that much. So I mean, they do matter, but they don't matter as much as engagement. So what you're really aiming for, which is actually not easy to do, is to get a debate going in the comments. If you've got a debate going in the comments and people are, you know, they're answering, you're answering their comment and you know, and so it goes on and there's some sort of debate going on or you know, people are offering their opinions, then the algorithm will actually show it to more people. So but of course we all get comments which is on Nice postmate. Or you know, I agree with this or whatever it is. It's, it's, it's a real art and also depends on your, on the people that see your post and the people that see your post are going to be your first connections, your followers and also the followers of the hashtags that you put on the post. So say, so say for the. The first three hashtags are the most important. So if you. So what LinkedIn will do, it'll prioritize showing your content to the people that follow those first three hashtags. Does that make sense?

Yep, it does indeed. Yeah.

So, so the sweet spot on hashtags is between, it used to be more, but it's now between between three and five. And once you, if you do less than five, you will reduce your reach. And if you have more, you'll probably reduce your reach as well. Or probably. I see, I actually do test this out and I see what other, what, what people do, and they have hashtags that got absolutely no followers. That's a complete wasted opportunity.

Can I just butt in there? Because that's a really important point. And the simplest way of figuring out whether that hashtag that you're thinking of using has got any followers is just open a post in LinkedIn and click on the hashtag thing, start typing the word and it will tell you the top hashtags for that. Because I've made this mistake before, before I figured that out, that I just thought, okay, I'm writing about email marketing for agencies, so I'll write a hashtag, email marketing for agencies. But of course, you know, there's no, no one's following that hashtag. Whereas if I typed in email marketing, there's probably lots of people following that one. So if you just put the hashtag in and start typing the term, LinkedIn will show you, right, the, the top performing hashtags.

It does, but there's a chrome extension and it's called LinkedIn hashtags. And it's just an extension and it will actually, you know, that will show you. So you can sort of play around with that. So that's, you know, it doesn't cost anything. That's, that's definitely worth getting.

Excellent.

And also you can always see the people that have just taken a Facebook post or an Instagram post and they've just cut and pasted it. They've probably got some, somebody that's not very experienced just basically repurposing the content across different platforms and they've got 3 million hashtags on this. Complete waste of time.

Yeah.

And I would create your own hashtag. So I've got LinkedIn with Tracy Burnett. Always ideal to put your name. I mean, it takes time to build that, but it sort of creates some sort of community. And if you, you know, I've got people that I, I follow and I just click on their hashtag and I can see all their posts. And so that, you know, A can create a community, B, can give people a chance to engage with multiple posts because they've got all your posts in, in one feed. And I mean, it'll take time certainly for me, probably most of us, to get to over 400 followers of our hashtags. But that will give you. That will definitely give you a lift in your post engagement too.

So how do you create a hashtag just by simply typing it in to your post and then using it every time in all your posts?

Yeah, yeah. So I just put on my posts, you know, something like, please show me some love and follow my hashtag LinkedIn with Tracy Burnett. And for any hashtag, all you need to do is click on the hashtag and then. And then click Follow. So it's really easy to follow any, any hashtag and you just create your own. But obviously it's of no value if it hasn't got anybody in there. You know, I've put that on every post probably for two or three months, and I don't know how many people I've got, 20 or something. So it does take. It does take time to build, but it's definitely.

But it's like, it's like every single robust, deliverable business development strategy takes time. And as I always say to people, if you don't start it today, never get to the results you want to be tomorrow, whether that be the number of followers or connections or, you know, leads or whatever it is. So a really good day. I mean, that you've given me an action as soon as I get off this podcast call to create my own hashtag, because I haven't done that. But guys, listen to the advice Trace is giving you, because this is really robust, concrete, practical stuff that will make a difference for you. So let me just ask you this. We've probably asked you this before, but it's worth asking again in this conversation. How many times a week do you think someone should be posting on LinkedIn?

Okay, so I try and post every day. It can be a real struggle sometimes, and it's better if you do it in advance. So, you know, ideally I post three times a week, Tuesday, Wednesday, Thursday. So they're, they're the best days, really. You could try again. Try what works best for you. For example, on a Saturday. Less people are on LinkedIn on a Saturday, but they. The ones that are do have more time. So I think it's something like 60% of LinkedIn members check in at the weekend or on a Saturday, and only 20% of people, of the people that normally post actually publish anything. So in theory, you know, there is a little bit more opportunity. But again, it's something to test. And if you're going to post, then post in your local time. They say between 8 and 10. I just never can manage that because I've always got meetings late and I just, I'm just not an 8 to 10am in the morning person. I know you are, Rob. So, yeah, so, you know, Tuesdays and Thursdays are good. So I would do Tuesday, Wednesday, Thursday, and I would try and set aside time to actually write those posts in advance. I mean, it's just so lovely when you've got a week's worth of posts written. You just need to literally get them posted. Yeah, take five minutes.

Let's just touch on one other subject because I think you and I have spoken about this offline and we're both part of this, which is the use of pods as a way of increasing engagement. So for the, for the listeners, could you just explain what a pod is and what your views are on it at the moment?

Yeah. Okay. So a pod is a group of. A group of people that get together and, and they just drop their link into a LinkedIn group or what's the other one? Telegram or wherever Slack, doesn't really matter. So it's a group of people where you just drop the links in and then each of you comment on the other people's posts and they'll comment on yours. So it's just a way of. How it all started was, is that the algorithm. Let me just take a step back. The algorithm. Once you post, the algorithm will show your post to a small percentage of your first connections. So then if they engage, if they, you know, they like, or they comment, then the algorithm will deem that post to be a good quality post. Show it to more of your first connections, and if it still gets engagement, they'll show it to more of your first connections and their first connection, so your second connections. So that's sort of how it works. So how the pod started was okay, we can beat the algorithm and we can all post within a, you know, within an hour period, and then we all comment within that, you know, an hour's period, then we should get that lift and we could, should trick the algorithm into thinking it's a great post and then that will show it to a wider audience. I, I think LinkedIn don't like pods, you know, they absolutely don't. And, and I do wonder whether or not they can identify, you know, people that are in pods. So where the pod is very strict. So it's certain day of the week, it's a certain time frame, like that hour that I said, it's always the same people commenting. The algorithm is going to pick that up and I just Wonder whether there's, whether it's detrimental or not. You know, I've got no evidence for that. You know, in theory it's a good idea. And there's a, there's a couple of, of external companies that basically, that's their business. You join a pod that seems to have, you know, your, where the people have also got your audience and you just drop your link and then the software automatically puts the comments in of the people that are in that pod. It automatically drops in comments under their name. But that is just so false, you can spot it a mile off. Because it, you know, I'm not, I'm not the sort of person that says oh, right on me or whatever. I just wouldn't do anything like that. So it needs to sound like you. I mean, it just totally ruins your credibility. So I definitely stay away from those. It's. I don't know, I think people are moving more and more away, away from pods. Really?

Yeah. And I think I would concur with that because I know Tracy and I have both been part of an another podcast before and I've actually just stopped posting in that pod now for all the reasons that you've just said. First of all, quite a few, there was 30 or 40 people in it. Right. And some of those people just were not my target audience. You'd be thinking, why is a, you know, a salesforce salesman commenting on my agency post? It didn't make any sense. And having been investing that time, which is sort of an hour or two hours a week on it, I have just concluded that the return on investment isn't worth it. So, yeah, I stopped in that pod now.

Yeah. So then, you know, returning to the original question about, you know, when should you, you know, how often should you post? Post as often as you can. But make sure, you know, if, if the idea behind posting is to get as many people commenting on that post as possible, so then it follows that it should be a high, high quality content. So don't bang anything out for the. I mean, there's so many people that say, you know, I'm, I'm attending this event today and just put the event details. I mean, who cares? You know, I just don't care. You know, I want to learn something or I want to sort of have a different point, you know, hear a different point of view on something. That's the sort of post that, you know, I personally would engage with and people that I would follow somebody that's going to enrich my life in some way. So I Think I would concentrate on the quality and really honing in. That's why, you know, again, Rob, you and your audience are on this, but you know, you've got to be very, very clear about your audience, very clear about the challenges they have and very clear on where they want to go in life or in their business. And once you know that, then the content of the, of your post is going to be so much higher quality.

Yeah. So that's like your pillar, one of your three pillar process. Right. That establishes that. Yeah. So I completely, I completely agree. And I think this, asking yourself this question when you're writing a post is, which is will my audience care about this is actually a really good benchmark to decide whether this is a good post or not. Because there, it's interesting, I did post a personal post this week that you probably saw very rarely do, but actually that post did really well. So you could argue that I'm contradicting what I'm about to say. Say but if you, if you're clear of your audience and you're asking yourself, will they care about this, will they be interested, does this actually add any value to their lives, then if the answer is yes, it's a good post. If the answer is no, then perhaps it's a bit too of an introspective post or you need to revisit the idea that you had.

Yeah, but I think people need to see the real person as well. And I think that post that you did, Rob, just showed another aspect of your life and just added a different dimension to, to, to you as a person. And I think, you know, I, I'm an introvert. I don't really like posting what's going on in my life and I don't necessarily think LinkedIn is, you know, really the right platform to be doing that all the time, like Facebook is. But you know, I've been thinking, you know, obviously video is quite good. I mean, this week I went totally out of my comfort zone and posted a. And you probably saw it, Rob, do you know the, the Bloopers video which showed a completely different side to me Y and I didn't put any sound on it because I'd sworn a few times to do that with off brand, but anyway. But you know, it's taken me four years to do that.

But maybe, maybe there's a lesson for both of us here because maybe that point about showing you are human and you know, the whole false full version of you is really good and just for the listeners point of view in case they're wondering what I posted. I just. I simply posted the fact that we, my partner and I, have launched a new YouTube channel, a new website which is documenting our travels. And that's not an agency thing. That's. I wouldn't do a podcast about that. Well, I may do one day, actually, but, you know, and. And I was surprised at how much engagement that all got organically because I kind of was just doing it because I was like, I want to get some more YouTube subscribers. Which has been good. But anyway, I think, like, with your bloopers real. That it's just showing us as human beings and letting people have a little look at another aspect of us which is perhaps is a good. Should be part of our strategy for our content.

Yeah. And I think, you know, what I've been thinking about, you know, in the recent week or two is just like, how to. Because the personal posts, you know, if you're talking about grief or something like that, you know, I've got a client who is a grief coach and, you know, she's got hardly any followers and. Or connections, and she writes these posts and they seem to get a load of engagement. But you're talking about feelings and something, you know, not that it's her personal grief necessarily, but how do you. How do you mix that, you know, with something that's, I think, like, you.

Like, like, just so the listeners know, Tracy is very fortunate to be living in sunny Spain while I'm sitting in rainy England. We'll send it some of it our way. And, you know, the fact that you can make your business work in Spain on your terms and you've probably got clients in the UK and all over the world is, you know, I think that's something that people are really interested in. Part of my goal with my travel stuff is that, like you, I can actually work from anywhere. In fact, I'm really excited. We just. I've just booked five weeks in South Africa next year. Now we're allowed to travel again.

Oh, wow.

So I'll. So I think things like that you can let people know a little bit about, as long as it doesn't look like you're bragging and. But because people perhaps, you know, aspire to that or are interested to know. But I agree with you. Someone who's a grief coach, that is a tough. I have a hard time. Excuse me. I have a hard time sometimes with my clients, let alone somebody's having that grief coaching all day long. That must be a tough one. And also a tough one from a Social media perspective.

Yeah, no, it can be. And I think, you know, talking about me in Spain or you and traveling in a RV or a camper van, whatever called it, you know, I, I often talk about genius zone and my other, you know, obviously you could say my Genius Zone is LinkedIn marketing, but, you know, what other genius zone have I got? And that has to be food for me. So, you know, I'm complete foodie, a very good cook and got 350 cookery books, you know, love entertaining, got all the gold gear. And so I've been sort of playing with how I can mix that in, you know, with LinkedIn marketing.

Yeah, there's definitely a way. And this is a whole. This is a really interesting other podcast, I think because, like for me, travel is a big passion, which is ironic in the couple of years we just had. And you know, I've written about spending time in South Africa before and the life lessons and the branding in because, you know, playing it back to my audience. But I think there is a whole conversation here about having these passions that we can interconnect with our business and that we don't always have to totally keep them separate and just ways of figuring that one out. Well, I need to come and visit you and you can cook me a.

Exactly.

Now.

Yeah, put your campervan up and I.

Well, you know, Spain's much more campervan friendly than the UK is older than England. I mean, Scotland, I've just come back from Scotland. They're super friendly and you can park and wild camp and all the rest of it, but England you can't, but Spain you can. So definitely. Listen, I'm conscious of time and we having a chat about all sorts of things, but let me just ask you the same question that I've asked you before. But I'm going to be. It'll be really interesting to see if you answer it the same way because I can't remember what you said. And you. But if you can go back in time and give yourself a piece of advice, your younger self just starting out in business, what would it be?

We're just starting out in business. That was like 30 years ago, so I don't know if I can remember that far back. I tell you what, I'll answer that question from a perspective of going from driving around and binding proposals and presenting proposals to. To agencies. Funnily enough, that's where I started. I then obviously decided to go online about 14 years ago. And I think the advice I would give to myself then is don't feel you need to be on every social media platform and have your finger in every single marketing tool and pie and technique and whatever. Because I think, and I still see this today as people feel that they need to be everywhere. And the thing is, as a solopreneur and certainly or a very small team, you know, you don't have the time or the money to do anything well. So, you know, if you're going to pay somebody $5 an hour to do social media, then, you know, yes, you might be on, you know, you might be able to be on all the platforms, but you're never going to do it well. And don't list, so don't feel you need to be everywhere. What's your, you know, what's your marketing strategy? What's, you know, focusing on what's what you think the best one's going to be? You can always change later. And then. And the other thing would be, is don't listen to all these gurus who say, oh, you know, you just need to buy my Facebook advertising course, or you just need to buy my how to do a webinar course or whatever, you know, because what they say is, is buy this course and you're going to be swinging on a hammock in the Caribbean, you know, with, you know, on your laptop for 30 minutes a day and earning a million pounds a month. So I would say just ignore all of those people. Don't feel that you need to consume all this information because the chances are, you know, enough right now to start. So just keep it, keep it light, audience, like your target audience. Keep your marketing simple.

Yeah, good advice. And I think that would be particularly true for anyone that's starting their business now, where they are bombarded constantly with all these supposed gurus, like you say, standing in front of a fancy yacht that isn't theirs, claiming that, you know, they can make you a millionaire overnight for doing nothing. We all know that's not true. You've got to put the graft in. So good advice, Tracy. If people wanted to get hold of you, what was the best way for them to reach out? I'm assuming via LinkedIn.

Yeah, LinkedIn would be really good. Yeah. So you can find me on LinkedIn. Just Tracy Burnett. No, it's not just Trace Burnett, obviously. It's LinkedIn.com forward/, in forward slash, Tracy Burnett.

And what was your hashtag in case people want to follow that?

It's hashtag LinkedIn with Tracy Burnett.

Right, well, I will go and follow that. And I'm going to go and create my own. Thank you so much for joining us again. It was really useful. I know when you come on the podcast, the listeners are going to leave with lots of really practical, tangible, tangible advice, which is kind of what we're trying to do here. So if you want to know more, guys, then go check Tracy out. And thanks so much for joining us today. And enjoy the sunshine while it still lasts.

I will. Thank you, Rob. Thank you.

Wasn't that an interesting episode? And I hope, like me, you've got a few tips of things that you can do different. Like, one of the things I've done I'm going to do is create my own hashtag and see if I can start building a following using that. But there was lots of other really actionable tips that Tracy shared with us, so I know you're going to find this one useful. And if you did, please consider leaving a review. Have a fantastic rest of your week, a brilliant, relaxing weekend, and I will see you next Thursday for the next episode of the Agency Accelerator Podcast. Sa.