Eddie Moleros (Part 1) - Owner of Elegant Surfaces

Alright everybody, how you doing? This is Robert Blankenship with Web Find You, and we have another segment of Web Find You interviews. And I have the pleasure here to speak with Eddie Moleros from Elegant Services. They are a cabinet refacing company. Eddie, welcome to the show. How are you?

I'm great, Robert. Thanks for having me.

Absolutely. So what, um, What we wanted to essentially talk about here with Eddie today is, you know, Eddie actually has been a client with ours for a very long time. He has a hard surface restoration franchise which is called Sir Grout. He owns the territory in the New York area. But he also is an entrepreneur and he's always looking for additional things as well that he can do and be successful at. And he got into the cabinet refacing business and actually we spoke a couple years ago, I think it was, Eddie, and you came to me and you say, "Hey Robert, you've done a great job with my Sur-Grout business, my local franchise. You've taught me so much on the true digital marketing strategy, and I'd like to be able to see how you guys can help us out for our new business with Elegant Services." So him and his partner, we had a conversation, a good lengthy conversation, but at the end, Eddie ended up, and his partner, they ended up actually using another company which was, you know, quite fine because it was actually a scenario where some of the things that I mentioned in our meeting, Eddie understood that we didn't provide design services, and so they went ahead and off and used another company. And it's a great story that Eddie's going to share with you here today so it can show you the importance of doing things right from the start. So Eddie, if you don't mind sharing with us, could you tell us a little bit about— it's up to you whether or not you want to mention the company you used or not, but just kind of tell us, uh, you know, kind of your, your mindset as it related to why you chose that company, and then kind of a little bit more your experiences with them, and what then sort of brought you back to WebfindU, uh, to have us actually put you on our true digital marketing technology platform and begin to get leads and sales that you weren't able to do with this other company.

Sure, of course, Robert. So As you said, a couple years ago I reached out to you because of the relationship that we have with SurGrout, and you guys have done a great job with SurGrout. So my partners and I started a company called Elegant Surfaces where we do cabinet refacing, and we were looking to, to develop a website and do some, some digital marketing. So we came to you with our, with our with our vision, and, uh, we wanted to know if it's something that you could build out for us. And you directed us to, to this, uh, I guess, platform that you created where you can basically step through and, and develop this website on your own. I wasn't too comfortable doing that. My partner has a company that he dealt with for some time, so he also approached them. They gave us a good price to just do everything for us. So we said, you know what, let's just go that route. Just, you know, I didn't feel too comfortable building out my own website. So we did that and we, in turn, it turned out to be a mistake because they built the website, very basic website. They made a lot of promises that, you know, we're gonna get traffic and we're gonna start PPC and SEO and all these other things and things are gonna start to come. And, you know, they just kept telling us, oh wait, it's coming, it's coming, it's coming. Nothing happened. So then it led me back to, you know what, let you know, I'm gonna have to find somebody else to do this for us. So then I reached out to you, uh, we had another conversation about it, and you, uh, you mentioned that there's a perfect time because, uh, you're having this kind of, I guess, like a, a web challenge.

That's correct. What would you call the Web Find You Challenge?

Correct, Web Find You Challenge. So, uh, you said you'd kind of kind of hold my hand a little bit through the process. And so now we've moved our website over to WebfindU. Things are going along pretty well, and I'm learning this, the process that you put forth.

Great. So if you don't mind sharing, it's entirely up to you. What did you pay for that initial set of services with this other company to build out, as you mentioned, this sort of a basic website?

Sure. Basic website was approximately— it was, it was less than $3,000. I'm going to say it was around probably around $2,800, somewhere around there.

Okay. And then they built everything out. Did they actually provide the images and the textual information, you know, the copy? They—

no, we provided most of the copy. They, they cleaned it up a little bit. Images, we provided probably about 90% of the images. And then they filled it with some stock images.

Okay. And then, um, so you spent, you know, roughly $2,800. And then I remember you telling me that after that, um, then they charged you a maintenance fee of around— what was that, $800 for the year? Is that correct?

It was around $800 for the year, correct.

Which was in addition to the $2,800, correct?

In addition to, yes.

Right. So that puts you at almost $3,600 for the website, which then kind of covered some maintenance things for the year. And then what was— then they were doing some pay-per-click advertising for you, I believe roughly around $1,500 a month is what you told me?

Around $1,500 a month, which produced literally nothing.

Right. So big fat donut, right? So, um, now, uh, and again, as, as we kind of talked about in our prior call, initial call, you know, this isn't your fault. This is just part of the digital marketing industry, which I, I call it, it's tainted. Um, and the importance of people being able to do things right from the start and being able to do what's considered the most successful digital marketing strategy there is, which is true digital marketing. And now there's technology, there's true digital marketing technology, which is Webfindu, that allows you to have the step-by-step guidance and make sure you're on the right path and do everything successfully from the beginning. Now, um, you did the, uh, $1,500, and if I'm not mistaken, that was— they used that actually to the pay-per-click fees plus their management. But you never— this is a common thing that happens, they didn't let you know how much was management and how much was pay-per-click. And then once you guys actually got nothing in return, big fat donut, you guys then, you, I believe you spoke with them, you said, hey, you know, this isn't working. And what was their response?

So from there, then it went through a series of, okay, let's, you know, let's go back and look to see, what else we could be doing. Let's look at keywords, you know, so on and so forth. That probably led into another month of nothing. And then from there I was ready to just pull the plug and then they proposed moving those funds over to Facebook advertising. So with that, that was a little bit more targeted advertising. You get a lot more impressions for the money, but that produced, it did produce some leads, but they were very low quality leads.

Correct. So as you just mentioned on Facebook, you know, you're actually being able to see some impressions, which to a lot of people is great. I mean, there's nothing wrong with branding campaigns or reach campaigns. I mean, at the end of the day, it sounds great, but you're a business just like, you know, we're a business just like all the other businesses that are listening. And most of the time businesses are looking for sales. Uh, of course, sometimes we have in our marketing objectives, we're looking for reach or reach campaigns or branding campaigns, but in your particular situation, you're looking for sales, lead quality leads and sales and those types of campaigns. And Facebook, most of the time, um, you know, Facebook, it just in general is a lot harder than most people think. So, so again, you went down the route another couple months with the Facebook ads and didn't produce anything. So it wasn't just the $3,600. And again, you know, Eddie, I appreciate you sharing your story with others here, but it wasn't just the $3,600 that you spent, which was the $2,800 plus $800. It was also multiple months. At $1,500, which essentially produced nothing. I mean, do you know more or less how many months you did that with them?

Was it, um, about 3 months? It was about 2 months for AdWords, and, uh, actually, no, it's good, almost 4 months. 2 months AdWords and approximately a month and a half with Facebook.

Yeah, so that puts us at nearly $10,000. So, you know, that was $10,000 of investment of which you got nothing in return. Now, I'm going to be honest with you, I mean, the website was a basic website, you know, but it wasn't as bad as some of the things that I've seen for people paying $3,000, so that's good. But then also, you know, you and I were on a conversation last night where I was helping with some of the things on your Google account, and, you know, there was no direction on their end with helping with those things, and there should be. And so what I want to be clear about is, you know, with the WebfindU technology, which is true digital marketing technology, you are always going to be on the right path, and you're going to be able to do things in in, you know, just sort of an A, B, C format. And you just follow the path and you'll be on the road to success. So for everybody here listening, I invited— when Eddie came to me with his story, I said, "Look, Eddie, I want to be able to, you know, do an interview with you and bring you into the Web Find You Challenge." The way this works is this is our first interview with Eddie, and then we're going to have 2 more with him. The next one's going to be, you know, probably here in a couple months after we've had the chance to kind of get things going along a little bit. But however, we actually have already brought his website to the WebfindU technology. And in this video we'll put up on screen here, uh, what, you know, your website looks like now. But now we begin to go through the process of really dialing some other things in. But by automatically being on the WebfindU technology, you're automatically, uh, you know, mobile friendly. You have all responsive technology. You are actually— your website is actually adhering to all of the technical guidelines and principles and intricacies that are required at the SEO level and for what is called Google Core Web Vitals, which was a major update in July. Uh, so now it really comes down to what we call simplified content marketing and following the True Digital Marketing Model. So for those that are listening, you can go to Webfindu in the upper right-hand corner. We have the masterclasses. Click on that link, take our True Digital Marketing Masterclass, and you'll know more about what we're talking about. And we also invite you to take the Webfindyou challenge. So Eddie, I appreciate your time today. Uh, looking forward to having a couple more, um, the, the next couple, uh, interviews that we're going to share with everybody here. So what we're going to be showing that the, uh, the actual additional success that you began, or the beginning of success that you began to receive with Webfindyou, because everybody doesn't— leads and leads don't matter. What matters is sales. And if we were going to be talking about leads, we should only be talking about one thing And that's what we call quality leads. So, Eddie, again, appreciate your time. Anything else you'd like to add?

No, I just look forward to quality leads, as you said.

Absolutely. All right, Eddie, thank you so much. And we will see everyone here on the next segment of Interviews with WebfindU. So I hope you enjoyed that interview with Eddie Molleros from Elegant Services. I wanted to take a moment to clarify two main points. Number one, if you are like Eddie and don't have the time to do things on your own in terms of the digital marketing steps, the true digital marketing steps that we provide with WebFindYou, do not worry about that. We provide a marketplace of freelancers and agencies from all around the world that are certified WebFindYou that can do these steps for you. And the fact that it's an international marketplace, it provides pricing that'll fit your budget. So don't make the mistake that Eddie made thinking that, oh, I don't have time to do this on my own. and then he ended up going down this unfortunate path of wasting $10,000. So we provide people that can do this for you if you do not have that time. The other thing that I wanna mention is that I mentioned our True Digital Marketing Masterclass. That class is for free. I guarantee you it will be the best business decision you will ever make by taking this class. Go to webfindyou.com, in the upper right-hand corner you will see free masterclasses. Click there, register, You can take it at your leisure online. It's for free. Take that class. That way you will better understand what true digital marketing is and why true digital marketing technology, which is what Webfindu provides, is the future and is the way to make your business finally successful with digital marketing. See you in the next interview.