Austin FrankelFounder & CEO, Study Share · Student at Bucknell University | Founder of Study Share & Seat Maker

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12 Oct 2022 · 1 min

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1:00

In this brief motivational monologue, the speaker highlights NBA star Kevin Durant’s understated scoring style, noting that Durant doesn’t seek hype or provoke opponents—he simply scores and stays silent. The speaker then points out Durant’s ritual of touching the numbers on his jersey (both front and back) as a tribute to a coach who was killed, emphasizing that Durant plays with a deeper purpose beyond championships. Using this anecdote, the speaker argues that athletes (and anyone striving for greatness) must discover a personal “why” to fuel consistent, 120% effort, warning that lacking a clear purpose leads to half‑hearted performance.

Chapters

Why does Durant scare me? Because when Durant scores, he don't say nothing. He ain't getting nobody excited. He ain't trying to get LeBron pissed off or pumped up. He just scored one minute. Shh. Only thing he does at the end of the game, he kiss his mama, he hug his brothers. All right, I'm out. Game over. Shh. But the one thing he does, I don't know if you watched it, the first thing he does when he gets on the court is he does what? Touch them numbers on the front. Touch them numbers on the back, and he's doing that for who? Which coach? His coach that was killed. His coach died at what age? And he wears what number? He got a why. He got a why. He ain't just playing for no championship. You gotta hear what I'm telling you. If y'all gonna be great on that field, you gotta have a why. You gotta have a reason for why you do what you do. The problem with some of y'all, the reason why you don't give 120% every doggone time you get on the field, 'cause you ain't got a why for what you do. You ain't got a why.