Luke MurrayMD, MBA, Pilot, Co-Founder Awesome Inc.

7/10 People Are KILLING Your Success!

8 Jul 2026 · 1 min

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In this motivational monologue, Luke Murray argues that people you rate around a 7 out of 10 function like "B‑players" in a company: they don’t actively harm you, but they impose a hidden opportunity cost by occupying time that could be spent with higher‑impact individuals (8/10 or above). He stresses that this cost slows progress toward your most important goals. Murray urges listeners to assess their relationships, eliminate those rated 4‑6 (and even 7s if you’re not already an 8‑plus), and either surround themselves with higher‑impact people or become an 8/10+ person themselves. The core message is personal responsibility: recognize and cut low‑value connections to accelerate success.

Chapters

Sevens in your life are like B players in your company. They're the ones that kill you, not because there's anything wrong with them, actually because there's nothing specifically wrong with them. The only crime that a 7 out of 10 person commits in your life is the opportunity cost they charge you for not spending time with people that would be an 8 out of 10 or better, meaning more likely to push you towards your most important goals faster. And that includes you. And if you're not an 8 out of 10 to hang out with, just being by yourself, then figure out how to become that person instead of wasting your time with 7s out of 10s. If you've got 5s and 4s and 6s in your life, get rid of them immediately. But honestly, you don't need, need me to tell you that because you already know who those folks are, and it's very, very obvious that they need to no longer be in your life.