Short multi-speaker YouTube clip describing how a tweeted idea grew into a large-scale "Big Game" commercial and social media campaign. Speakers note that Mark (founder of Salesforce) responded to the tweet, the effort required massive production and social coordination, reliance on tools like Slack, and that the project is a culmination of work at Beast.
This is one of the biggest ideas we've ever had to pull off.
I tweeted out that I've been sitting on this idea for a commercial and Mark, the founder of Salesforce, responded. It wasn't really supposed to be a thing, but here we are. We gotta put together a massive social media campaign in addition to a massive production campaign. You can't be executing at this type of scale, at this type of speed without the right tools. I couldn't fathom working on this commercial without slack.
This is a culmination of everything we do great at Beast.
This commercial is gonna be amazing.
