Shankari from Commerce Cloud explains Guided Shopper, an AI agent that works like a 24/7 storefront assistant to help customers find products, answer questions, and reduce cart abandonment. The agent cuts backend support costs while moving shoppers faster to checkout.
Guided shopping is a game changer because it's truly revolutionizing the retail experiences for our customers. My name is Shankari. I am a product manager on the Commerce Cloud team working on the Guided Shopper initiative. The product itself is a shopper agent that customers can natively have. This is really taking the burden off of the consumer's hands. We're offering them this immersive experience to be able to ask the right questions, be able to reduce cart abandonment, and really find what they're looking for a lot easier. Essentially, what we're trying to do is take the shop shopper to the right product a lot faster. You're really good at this. So Shopper Agent proactively identifies the right product for you. It also helps you ask the right questions, whether that be about the company and the website itself or even a product FAQ as well. And finally, it also gets you through to the cart and checkout piece. So you could be able to make that purchase all through the agent experience. Why do you think this is such a big deal? Big players are kind of taking this competitive edge. To be able to have a 24.7digital agent that's on your storefront, you don't have to have massive support teams dealing with that in the back end. What's one word you use to describe this product? I'd say Sherpa, which is essentially guiding the customer and supporting them through the entire journey of shopping. That's it. Okay. I was a little nervous going into that.
