Agentic Marketing: Loyalty Promotion Creation

One of the most time consuming tasks for marketers who are managing customer loyalty programs is developing and optimizing promotions that adapt to customer behaviors and program performance. But now you can delegate promotion creation and configuration to AgentForce, reducing the time it takes marketers to deliver the right promotion to the right audience at the right time. Now let me show you how this works within global promotions. You can ask AgentForce to help create a new credit card promotion using natural language prompts. You just need to include details like the promotion name, the start date, segment and either a discount or bonus amount and AgentForce handles the rest. Before, this would have taken several clicks, screens and time, risking manual error and wasting valuable time that marketers could be spending for focused on strategic and creative ways to build loyalty with their customer base. Here we can see how easily these programs can come to life. AgentForce can create the promotions your teams need and all you need to do is click in and verify that everything was created as expected. We can see here the promotion's name and the start date both look great. AgentForce can help you fill in some of these additional relevant fields as well, like generating a promotional description that'll show up on a digital property, all based on a goal like increasing signups. Marketers can also update existing promotions in the same way. In this example, that could be for anything from new discounts on financial services and special loan rates to sign up bonuses on high yield savings accounts. But the benefits don't stop there. With Marketing Cloud, your loyalty programs are seamlessly incorporated across campaigns. For example, Here we ask AgentForce to generate promotional email content for the credit card sign up promotion. AgentForce understands the context of the promotion and incorporates the newest loyalty offer directly within a dynamic email campaign. In this case, it's earning 5,000 credit card points upon signing up. Now when you navigate into the email editor, you can take that text from AgentForce, copy it into the email, and then whenever a new customer becomes eligible for this promotion, you can have this be automatically fulfilled by a Salesforce marketing cloud, ensuring timely touches. And just like that, AgentForce powered a seamless new credit card signup promotion and email offer, significantly reducing the time it would have taken for the marketing team. Unlock the future of marketing with AgentForce, where agentic moments create lifelong customers. To learn more, visit salesforce. Com Marketing AI.