AgentForce automatically finds underperforming ads across channels, pauses them, and shifts budget to better performers. In the demo, it spots 10 weak ads and the marketer approves the changes in one place, boosting return on ad spend without manual work.
Marketers invest a lot of time and budget on large scale media campaigns. But without the right analytics and AI tools, maximizing return on ad spend and improving efficiency can feel impossible. With marketing Intelligence, you unlock ready to use agentic marketing analytics that don't just track performance, they take action. Using pre built agentforce templates like Paid Media Optimization, you can identify underperforming ads and automatically pause them, maximizing every media dollar. A low performance rating has been flagged in the AI Campaign summary indicating underperforming ads are driving down results. Instead of manually analyzing each campaign, the marketer asks AgentForce to help identify which ads to evaluate across which channels like meta based on the target campaign objective, AgentForce immediately detects 10 low performing ads. Using relevant campaign metrics like cost, cost per engagement, the marketer confirms which ads to pause, adjust or where to reallocate budget all from within the Marketing Intelligence app. With budget reallocated, AgentForce automatically adjusts the campaign metrics and goals. And it doesn't just identify problems, it also automates actions with always on Paid Media Optimization so you can ensure every dollar is spent effectively and every campaign performs to its goal without the manual effort. Unlock the future of marketing with Agentforce, where agentic moments create lifelong customers and grow marketing ROI. To learn more, visit salesforce.com marketing AI.
