Salesforce's AgentForce delivers personalized product recommendations in real time using customer intent, location, and inventory data. The demo shows how to add a recommendation action to a customer service agent and tune it for higher conversions across channels, running 24/7 without manual intervention.
Capturing a customer's attention is more challenging than ever. Companies spend a lot of time and money trying to anticipate customer needs and deliver one to one experiences across every department and each interaction. But this type of scale is impossible with humans alone. AgentForce changes that with Salesforce Personalization you unlock real time personalized recommendations for every customer as they engage with your brand. From discovery to service support Using pre built agentforce templates like personalization decisioning, marketers can deliver relevant high converting product and content suggestions to customers in real time 24, 7 across any channel. Let's head to Agent Builder to see how personalization decisioning can be leveraged across any agent experience Experience Here we've started from a pre built agentforce customer service template giving the agent specific brand identity and customer engagement goals. We simply add the Get Recommendations action which provides the agent with the ability to deliver hyper personalized recommendations based on a customer's real time web browsing and previous engagements. We'll edit the short description to set the right expectations for what the agent can do. Then we'll adjust the key parameters that influence how agent selects and prioritizes product recommendations, ensuring the agent is equipped to provide personalised suggestions optimized for the customer and specific to business goals like maximizing revenue or engagement. Now let's look at how a customer's web experience is transformed using personalization decisioning. Here a customer is looking for a new camping tent after adding one to their cart. AgentForce can interact directly with the customer using real time profile data including intent and location along with inventory data to deliver intelligent recommendations like suggesting this pair of hiking boots to accompany their tent purchase. Gone are the days of thinking where and how should I personalize digital experiences for my customers? With AgentForce, personalization is just part of what you do. AgentForce connects to trusted business data and uses real time decisioning to provide relevant recommendations to every customer 24, 7 across any channel. And the result? Happier customers and higher conversions with much less effort. Unlock the future of one to one personalization with AgentForce where agentic moments turn conversations into lifelong customers. To learn more, visit salesforce.com marketing AI.
