Agentic Marketing: Power AI-Driven Campaigns with Marketing Cloud Next

Marketing Cloud Next is a complete agentic martech stack for B2C and B2B marketers built on Salesforce's deeply unified platform. Customers demand personalized and connected experiences, but scaling one to one relationships is impossible for humans alone. Unlike other marketing solutions, Marketing Cloud Next is natively built on the Salesforce platform, meaning it's Agent Force native and powered by Data Cloud which which connects marketing, sales service and commerce. First. Marketing Cloud can help you understand customer and marketing performance. You can easily track and manage your campaign goals and modify KPIs with just a few clicks. Like revenue for the quarter and with AgentForce, campaign performance is autonomously monitored and optimized to improve business outcomes with actions like pausing ads with low ROI or or creating a new loyalty campaign targeting one time buyers with high lifetime value. Let's take a look at a profile of a customer, Matt that will be part of this campaign. Matt's profile, which is shared across departments, integrates data from Salesforce apps, external sources like Snowflake and even unstructured data. It captures his personal shopping habits as well as his professional activity including a bulk custom order for company swag and his affiliation to a tier one wholesale account. Agentforce leverages his conversion history, AI driven insights like propensity to purchase customer lifetime value and Next best offer as well as past interactions to make informed recommendations right here on his profile. Now let's take a look at how Marketing Cloud can help you manage cross channel experiences. Creating the loyalty campaign agentforce Recommended is easy. Ask agentforce to create a loyalty signup promotion using the NTO Megadeal discount starting next week for one time buyers with a high spending propensity and agentforce will instantly generate it. Once you have the promo, you can quickly create a full campaign to activate it. AgentForce helps you write the brief including everything from target audience to key messages. You can edit and refine things in the brief and confirm once you're happy. Now AgentForce will autonomously create the drafts of the audience segment along with the email and SMS content that's added to a new journey in flow. Let's take a look at this campaign experience for Matt. Matt receives an SMS with the promo to join the loyalty program and get 20% off his next purchase. This sounds good, but he has a question. Instead of wasting time trying to get in touch with someone or reading through FAQs, Matt simply replies to the SMS with his question and gets an immediate response from Agent Force. He can also connect with a human service rep if needed, all within a single SMS conversation but it doesn't stop there. The power of agentforce continues on the website with Matt's experience being personalized with the same loyalty offer and product recommendations just for him. And with AgentForce, every customer gets VIP treatment. Matt can have a two way interaction where AgentForce provides order assistance based on his real time profile. Finally, let's take a look at how Marketing Cloud can help you increase business efficiency and scale. Behind the scenes Flow is automating the full customer experience. Unlike typical marketing orchestration tools, it doesn't end after conversion. Matt's purchase triggers a post purchase journey with commerce delivery data powering the email and SMS he receives. These experiences can be built to be two way.