Lee Price (Salesforce) presents three upcoming AI features in Marketing Cloud intended to boost marketer efficiency: Generative AI Images (image generation via Typeface integration), Brand Identity Center (customize AI output to a brand’s tone/personality), and GPT Powered Segment Creation (use GPT to build precise customer segments). Features are promoted as coming in October and emphasize efficiency and data privacy via Salesforce’s Einstein Trust layer.
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Here are three tools to unlock efficiency with Marketing Cloud. I'm Lee Price with my trusty Einstein AI Horn. That's an air horn with the R crossed out. Of course, I'll be using it to rank how impactful I think each tool is, so let's dive in. First up, Generative AI Images within Marketing Cloud. This is a cool new feature coming in October. As you build content within Marketing Cloud your you'll be able to use Typeface's Generative AI Content platform to create the perfect AI generated imagery based on plain English prompts. And don't worry, thanks to the Einstein Trust layer in GPT, Confidential Customer Data never leaves the Salesforce platform. You'll notice a pretty significant boost in your efficiency. That's why I'm giving it this big toot on the AI horn. All right, next up, customizing Generative AI to your brand Now. By now you've probably played around with some Generative AI AI tools, but these large language models are generic by default. This October, you'll have the ability to customize AI output within Marketing Cloud with the new Brand Identity Center. This ensures your AI generated content reflects the DNA and the personality of your brand. We've even got preset personalities to get you started, adding a tone of voice to your AI output that you can tweak and refine to fit your brand. And that's very deserving a toot on the AI horn. Finally, GPT Powered Segment Creation. Get ready to know your customers better than ever. Salesforce Data Cloud already helps you identify the most valuable and impactful groups of customers. That's about to get turbocharged. Introducing GPT Powered Segment Creation. It will help you build powerful segments containing very specific types of customers lightning fast. So say, for example, you want to build an audience of all middle aged men who buy more heavy metal T shirts than most customers and haven't downloaded our app yet. You can do that and it's easy. And then you could use targeted messaging to incentivise those customers to download your app and become even more engaged. The new feature will be available in October and I think it's so powerful I'm giving it a full maximum rating on the app. Well, I think that covers it. Three AI tools you need for marketing efficiency.
