Salesforce gave AWS a single view of customers across 190 countries as the company scaled from startup to global giant. The platform enabled predictive engagement and consistent selling motions, keeping teams aligned through rapid growth.
May 1, 2017.
"A million customers in 190 countries" (as stated by the speakers).
You know what I love most about my job is every day I get to get up and help a customer succeed. And we really are a time of great transformation in this industry. We want to be the most customer obsessed company on the planet. We want to be problem solvers with our customers. And in order to do that in a scalable way, you've got tools that help you in keep that rhythm, keep that drumbeat, facilitate that desire to be customer obsessed. And the great news is we've got Salesforce to take care of.
One of the things I loved when I started at Amazon Web Services. We were truly a small technology startup within a large multinational company.
We did have challenges in the beginning. We're a small team and there's a lot to do. What we really didn't need to be doing is also worrying about CRM. And we knew that Salesforce would be a great partner and would never have to worry about it.
It's not just a CRM system. It's a platform that we can use to build all the functionality that we need.
We gather the information from around the organization to provide a single view, a simple view of our customers for our reps. Then it's at their fingertips when they need it in front of the customer. Sales is a muscle memory sport. The more you do it, the better you get at it. But you've got to be able to change your selling motion based off the needs of the customer at their step in the journey. The way you delight a customer is you exceed their expectations. And so what Salesforce allows us to do is to predict customer behavior in a proactive way instead of reactive way. We help customers make decisions versus just sell to customers so that our reps can really create a meaningful dialogue with the customer. And it's in that meaningful dialogue that you begin to build trust. And Salesforce is an enabler of all of that at scale. We leveraged Salesforce to bring the small team together when we began and we use Salesforce now to bring the bigger team together now that we've grown.
And having the right tools and systems that can move as fast as you want to move is absolutely critical to that.
We're in this because we're trying to change the world. We really do think of ourselves as pioneers. Here we are blazing a trail that nobody has gone down before. We now have a million customers are in 190 countries. What keeps the team together are tools like Salesforce that allows us all to recognize the obstacles ahead of us and help us navigate those obstacles.
