Asymbl | Dreamforce 2025

Assemble, a workforce-orchestration startup, grew 58x by deploying digital workers across hiring and sales. A sales agent named Teddy Frank handles 1,000 to 1,500 leads monthly, while a recruiter agent hired 100 people in 100 days. The company runs 60 digital workers across 10 functions, generating roughly $5M in savings.
Questions this video answers
Early 2023
58x
About 1,000–1,500 leads
About $1 million
100 people in 100 days
Chapters
You.
Assemble is a small but rapidly growing company. I would love for you to tell everyone a little bit about your business and some of the challenges that you're having and why you turn to AgentForce.
Yeah, great question. So Assemble is a workforce orchestration company. And what I mean by that is we provide digital labor solutions to onboard digital workers. We also provide recruiting software to onboard human workers. And then we have the expertise in working knowledge of how to bring that all together to turn it into a cohesive workforce to really empower work to happen faster. We launched the company in the early of 2023, and we've been fortunate to experience some incredible demand. And we needed to operate the company as if we were 10x the size that we are. We're actually growing at 58x. That's amazing. Incredible. So we turned to AgentForce to help us scale and deliver at the velocity and the volume that we needed.
That's great. So I think one of the most, like, burning questions I'm hearing from customers is like, where to start first? So tell us a little bit about the tasks that you have agentforce doing and how that supplements where humans are involved in your sales process.
We have a lot going on, so we focused out of the gate on two main areas. We wanted to focus on recruiting and sales. So talking about sales, since I'm in this keynote, we brought on the agent sales. The sales agent from Agent Force, we actually named it. His name is Theodore Frank. We call him Teddy when he's behaving and Theodore when he's not behaving. So Teddy, just like all workers at our company, has a clear job. So we define his job description, the motivations behind those jobs, and then we measure the success. So for him, he has three things he does. One, work with prospects to make sure that they're the right customer profile that we can successfully support. Two, nurture those prospects, teach them about us, get them excited about us so that round three, Teddy can introduce that prospect to a human and a human can continue that process from there. We've seen tremendous success. Teddy is working with 1,000 to 1,500 leads at any given time. If we were to try to do that with humans, we would have had to hire at least five more, which for us, in real dollars, that's a million dollars we saved.
Yeah. Well, that's fantastic. So Teddy sounds like an amazing colleague and has been helping you to drive some great impact. So why don't you tell us about a few of those steps, statistics that you've shared with me. In terms of the outcomes your business is most proud of.
Yeah, I mean, Teddy. And then also the recruiter agent. The recruiter. We, we needed to hire about 100 people in 100 days. And for us at the time, that was 4Xing the size of our company. So it's been tremendously successful. So much so we even hired a chief digital labor officer. His name's Shiv. He's a human, I think. And Shiv's entire job is to go department by department figuring out where else we can use digital labor to elevate human labor. And it's been fantastic. We have about 60 digital workers active right now today across 10 different functions. And it's producing unbelievable productivity. That to quantify that in dollars, it's about $5 million in savings for that. It's also exciting for us because now we can take that innovation and that understanding and we can empower our customers to get the same results that we got.










