Batteries Plus used Salesforce Agentforce to automate customer outreach across 90,000 battery SKUs. AI agents handle personalized emails based on purchase history while sales reps focus on high-touch deals, growing the pipeline by $16 million in weeks.
In a lot of battery applications, most people don't know that they're there until they need it. Power goes out in this building, what's the most important thing? That exit sign right behind you. That won't light up if the battery's bad.
Batteries Plus needs to be there when something's not working, something's not running, and we're the ones that get it started. We sell almost 90,000 unique SKUs that are related to powering people's lives, whether you're an AI data center, school, Construction, hospitals, getting a battery for their boat, ATV, golf cart. Our biggest problem is people need batteries and they get them, and then they forget where they got them. We need to be front and center for our customers whenever they have a need.
Some sales reps have 7,000 accounts. Well, we cannot expect a sales rep to reach out to that many people.
And that's why we chose Salesforce.
We really want to put our customer at the front of everything.
We implemented Salesforce probably 8 years ago.
A little bit of background, if I may. In the past, we had to go to a lot of different systems to get what you need. So bringing everything into our Salesforce platform has been game-changing.
Salesforce as a platform really helped us to keep all this context together without creating silos. And now with Agentforce, Sales, that really opens up, okay, this is what is needed to scale.
We have 2 types of agents. We have a lead agent and a contact agent. Agents go after our customers that we're not able to get to day to day.
Now we have the agent reaching out to them, driving opportunities, driving revenue, staying top of mind.
Now with the ability of these agents, you can really make it extremely personalized.
That's where Data360 really comes into play. The agent will be able to take that purchase history and reach out with our email to say like, Hey, not hey, but hello. You purchased these 6 SLA batteries. Would love to talk to you about a long-term inventory plan.
And the agent can do that while our sales team is actually in front of other humans.
So the agent is always there connecting with the customer.
It's about how that customer feels. They feel like they got your immediate attention and they feel like they're going to get what they need.
And that's driving revenue immediately. We've seen our pipeline grow to 6 $16 million in a short period of time.
Yeah, it's not years and months, it's weeks. And that's what's really special about what you can do when you truly embrace being an agentic enterprise.
