Be the Match uses Salesforce to manage its registry of over 10 million bone marrow donors and keep them engaged. The platform creates a single source of truth for communications with registrants, which is critical because patients with cancer and blood diseases depend on finding matches quickly.
Marketing efficiency is important for us because people's lives literally depend on our performance at Be the Match. We help patients that are suffering from cancers or other blood diseases find a match for a bone marrow transplant.
We have over 10.
Million people that.
Have joined our registry to save a life. But there's a long waiting time that occurs between the time that they sign up and when we call them.
So how do you keep that connection going so that they are no longer just a name on a list but that they are valued and informed and inspired?
The flexibility of the customer 360 platform has allowed Be the Match to really just change our journeys, our communication approach.
Having customer360, that single source of truth will change how we operate on a day to day basis.
Our patients lives literally.
Depend on our performance as an organization so we must.
Operate at all times knowing that we need to focus and leverage every tool possible to deliver for them.
