Brooke Eby, a Salesforce employee, was diagnosed with ALS at 33 and started sharing her life on social media with humor, building over 600,000 followers. Salesforce surprised her with the Golden Hoodie, their highest honor, in an adaptive design made just for her.
Questions this video answers
33
Over 600,000 followers
In about six months
The Salesforce Golden Hoodie (described as the top trailblazer of the year and noted here as the first adaptive, silvered golden hoodie)
In Brooke's backyard (on-location at her house)
Chapters
Sound check. You got the sound? Sound check. Ok. When I think of Brooke, it's always, we're gonna have fun. You know, no matter what age. She always wanted to have fun with people. She's always been like that. Not afraid of anybody or anything comfortable, no matter where she is. Squeeze as hard as you can. This better work overnight. It doesn't move. Push, push, push, push, push, push, push, push. At 33, Brooke was diagnosed with ALS. She decided that it was good to kind of tell people what it's all about and use social media to do that. Just posting these little vignettes about the funny parts. You should see the other guy. It started slow, but it grew exponentially on a number of platforms, and now she has over 600,000 followers. Wheelchair fit check. ALS has changed my days completely. I went from a cane to a walker to a wheelchair in a matter of, like, six months. She's been incredibly authentic and so brave in what she shares, the good, the bad. And somehow she injects some humor into that. So she's been able to touch so many lives, not only in the ALS community, but to everyone else that just wants some inspiration when you're going through something that's really, really challenging. Brooke showing up every day with a smile on her face and humor and a good nature, it creates an immense amount of uplift in spirit amongst our team. Brooke is really the definition of a trailblazer. All right, so, guys, you're not going to believe this. We're actually standing here in Brooke's backyard. That's her house right over there. And I'm about to go walk over there and surprise her with a golden hoodie. This is the biggest honor we give out at Salesforce. I cannot wait to see how she reacts to this. Let's go get this done. Let's go get her. Surprise. Oh, my God. What are you guys doing? I gotta play with something. Yeah. What? This is. You know what this is, don't you? No way. This is a Salesforce golden hoodie. It's for the top trailblazer of the year. First adaptive, silvered golden hoodie ever. No. Ever so proud of you. We're so grateful for you. We're so thankful for the inspiration you brought. For all of us. Crying already. This is for you. Thank you. That's so nice. We love you. If you're struggling with ALS or any other disease, I think Brooke's approach is one that you ought to consider. I'm not sure how much time I'm gonna have, so I'm gonna do it all and have so much fun. Either things will work out really great or they won't. And if not, we'll at least be able to make a joke about it. Love, Sam.
