Blackbird Vineyards, Masonry Napa Valley, and Recuerdo Wines use Salesforce to scale their artisanal brands. They identify leads faster, personalize customer experiences, and track data they call invaluable, all while keeping their handcrafted, family-brand feel.
I love the idea of wine. I love that it's handmade. We want to have this experience where people feel and they are dealing with a family brand, a small business, but.
We want to compete as if we have that larger budget. Bespoke is a collection of artisanal brands and experiences. Blackbird Vineyards, based here in the Napa Valley. It's a premium wine brand. Masonry Napa Valley, where we are today, is an experiential brand. Recuerdo Wines out of Mendoza, Argentina, is our newest brand in the portfolio. With Data.com and Salesforce working together, we can quickly understand who our leads are and how we can interact with them.
We can tailor our communication, we can tailor our interaction, we can tailor our experiences. Being able to track this information in a way that we can access it through Salesforce. Invaluable.
There are more wineries than ever in the United States throughout the world. Unfortunately, there's not as many distributors. So you truly have this hourglass scenario in the middle. You, you have this crunch, the limited number of distributors that we have to sell the product through, but you have more people than ever drinking wine. Well, in a B2B scenario, we want to be able to augment that. As a set of small businesses, we don't have a massive advertising budget. Data.com allows us to reach out to different businesses and understand how they might have an interest in our product and engage them in our different brands and our different experiences. All the information is right there in the system. We don't have to go work with a broker to acquire a list. We don't have to go place an ad in a newspaper with who knows what results. If we see a few that we like, we can click a radio button and import them as leads. And that is priceless. Salesforce is allowing us to truly understand our clients a little bit better. Having the social profile at the individual contact level within the accounts in Salesforce allows us to understand very clearly if someone has a Twitter profile, has a Facebook profile, or how they're interacting with LinkedIn. And so it allows us to see points of their life and understand what will create better rapport between us and them and make sure that those tailored products and experiences allow them to feel as if we know them more closely.
