A short case-study style video transcript from Better.co.uk describing their integration with HubSpot CRM. Speakers explain that migrating from disparate systems (including spreadsheets) to HubSpot unified marketing, sales, and operations, enabling personalized customer journeys, tailored campaigns, and improved communications. They report specific outcomes: ~30% higher click-throughs among retention customers and over 50% improvement in meaningful engagement; they also cite using Hudson’s AI Content Assist to save time creating content.
Questions this video answers
Hudson's AI tool, Content Assist.
Over 50% improvement in meaningful engagement.
Around a 30% increase in click-throughs for retention customers.
Chapters
At better.co.uk, we're a digital fee free mortgage broker looking to make mortgages easier for everyone in the uk. Some of the unique challenges that we faced before we integrated with HubSpot where we had our sales, our marketing and operations teams serving customers through completely different systems including spreadsheets. We implemented the full HubSpot CRM because it gave us the ability to align our marketing, sales and our operation teams and have them working across the full suite. Once we integrated with HubSpot, we were able to bring all of that data together, allow us to target our customers in a unified way and be able to serve them much better across the piece. This creates lots of opportunities for better collaborations with our customers. We personalized our journeys for our different customer types and customer segments. We were able to build tailored campaigns that nurtured our customers through the different stages of their long and complex purchase journey. Hudson's AI tool Content Assist has allowed us to save time and create efficiencies by generating content for our large audience base.
As a mortgage broker in the uk, it's immensely important for us to be able to send the right communications at the right time to the right audience. HubSpot's functionality allows us to do that really, really easily. So from ad hoc reactive emails to base rate increases to end of month newsletters, we can send out the right comms at the right time at the click of a button. The simplicity of HubSpot's email design system has allowed us to continually improve the way our emails look by redesigning it, contin iterating our emails, we can work on customer feedback, know what they like, know what they click on. A great example of this is in our retention customers. We've seen an increase in 30% of click through X. As a mortgage broker, that's massive.
HubSpot has been vital to our business operations. It's allowed us to implement a multi touch contact strategy with our customers that's improved meaningful engagement by over 50%. As we scale the business, we will continue to work with HubSpot to deliver enhanced customer value. This will allow us to provide personalized customer journeys, having improved visibility across our teams and better data with one view for our customer.
