Big Updates from INBOUND! (HubSpot Product Spotlight)

Hey, it's Mark. And welcome to the inbound version of psv. I can't wait to show you all the awesome updates to HubSpot. To get started, let's talk all things Sales Hub with my buddy Nick. Take it away, Nick.

With Sales Hub, your reps have everything they need to effectively cultivate connections with prospects at Scale through Relevance. So let's take a look at the new prospecting workspace. Everything that I want to see as a representative is available to me right here in one place. All my tasks, sequences, leads, even my schedule. And I can open up leads further and my schedule. But let's take a look at leads. With the addition of our new lead management tool, reps can work their leads effortlessly, create, assign and work leads without any fuss because your leads will move seamlessly throughout the stages as you engage them. If I decide to open up a lead, it creates a split view for me and I'll know where they stand based on how they fall in the process. And leads will update as I'm contacting them. So if I reach out to one lead and log an email or a phone call, it'll actually switch everything over to attempting. But here's all the statuses that I can adjust in the settings. But for now, here's the default new attempting connected if they happen to reply. If I want to move something to qualified, it creates a deal for me immediately. But if I need to disqualify it, it also asks me to select disqualification rate. Reason hey, did we just hear another business development rep qualify another lead? With our new Sales to Sales handoff feature in meetings, your BDRs can capitalize on the momentum gained from a successful qualifying call and seamlessly schedule the next meeting on the account executive's calendar. So keep your deals moving forward. No more slowing down and going back and forth and losing interest. You can schedule it for your reps right here. One of my favorite features, being able to schedule a meeting right from the workspace. You ever get stuck with a contact where you can't actually schedule it for the account executive's calendar? Now, in professional, I can actually set up a rep rotation and keep the momentum going and make sure that I get that meeting booked with that lead. And with the new lead form routing tool, you can create conditional Redirect rules within HubSpot forms to automatically qualify and route your leads to the right rep. So let's take a look. This lead routing form actually allows me to automate the experience so that every if a lead actually interacts with something on my website like a form for example. I can actually just immediately set them into a sequence of enrollment. This is huge. That automates the entire experience. I could never miss a lead at this point. And while we're on the topic of productivity, we met our sequences tool even smarter. Now your sales team can stop guessing which sequences work best and start truly optimizing their outreach based on actual revenue outcomes. Found a sequence that's underperforming. Simply use the new step level analytics to maximize each step in the sequence. Let's take a look. What's really cool here is we used to only show analytics for automated tasks like email sends, but now we can report on all steps like even the non automated ones like LinkedIn connection requests and manual tasks, emails, et cetera. What I especially love though here is the new A B testing feature. I can take two different emails that I have in a sequence, enroll them both and and understand which one's working better when it comes to seeking the prospects so I can identify the open rate, the click rate, the reply rate and the meeting rate. This helps me understand what is working when it comes to sending the right emails to the right prospects. That's huge for identifying how many more meetings I could be booking and therefore how many more deals I could be closing because I get better contacts with those right prospects.

Thanks Nick. That was awesome. To learn more about Sales Hub, click here. As AI gets even more deeply embedded into the way we work, HubSpot is doubling down with HubSpot AI, allowing you to save time, drive results and build deeper customer connections as HubSpot continues to solve for the customer, We've heard from our enterprise customers. They want greater control and customization of the CRM. Well, good news. Create custom user experiences on top of HubSpot's CRM record pages as UI extensions. Extensions Build custom cards on CRM Record pages to easily visualize and action your HubSpot data. Boost rep productivity by customizing the Record page view by team using the CRM Record Page Editor. We've heard from you that you loved our commerce tools and now they're all packaged together in our newly launched Commerce Hub, allowing you to get paid faster, increase revenue and save time. The wait is over. HubSpot SMS for marketers is live. You can now reach your contacts directly on their mobile device for more instant and effective communication. The Marketing SMS Add on and Marketing SMS Limit Increase are now available for purchase on Pro and Enterprise accounts. So those are some of my favorite updates to HubSpot for this inbound edition of PSV as always. To learn more, click the link in the description below. Thanks for watching. I'm Mark from HubSpot.