This short case-study transcript (Dreamforce 2024) captures Bombardier’s account of working with Salesforce Professional Services to unify customer data (via Data Cloud) and apply AI (including an "Agentforce" sales assistant) to create a 360-degree customer view, speed lead qualification, and deliver white-glove service. Speakers emphasize that data was previously siloed, AI was chosen to identify buying readiness among thousands of leads, and Salesforce Professional Services provided the architecture, design, and close partnership needed to operationalize the solution.
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Real time data availability is absolutely critical. Bombardier's vision was to activate that data with data cloud, empowering sales directors with AI capability so they could provide white glove service to their customers. And it is really critical to have the right partner to take you on that journey. Salesforce Professional Services is very well positioned to do just that.
Bombardi is the largest manufacturer of business jets in the world and we make.
The world's most beautiful, technically advanced aircraft.
Bombardier's customers span the gamut.
They're business leaders, large corporations, and they.
Expect our sales directors to be intimately knowledgeable of everything that's going on in their world.
Our salespeople are our most important asset. The data that gives this complete view of the customer is critical.
But all of that data sits in different parts of the business and it requires someone going to each individual system.
We had thousands of leads, but no way of knowing when a customer was really ready to buy. We knew that AI was the solution to our problem.
AI is new and you kind of stop and think, well, who in the market's actually going to know how to work with this tool? We made the decision to work with Salesforce Professional Services because that support system, that response rate created a lot more simplicity and ultimately it gave us a single source to connect with to lay.
Out that holistic experience. Professional Services really took the time to understand Bombardier's needs and they saw those needs reflected in our architecture and our design and our blueprint.
We're prepared for takeoff.
Bringing together the Salesforce platform and Professional Services is the differentiator for our organization.
The speed to qualify a lead is significantly faster than 4. AI allows our sales team to be more efficient and really augmented what they do on a daily basis.
Agentforce is gonna be that sales assistant which every salesperson needs because of our.
Close partnership with our product organization that allow us to proactively build out those skills and bring that expertise to our customers.
I truly believe the professional services team cares about the success of this project as much as we do.
Working with Bombardier Team is one of the most rewarding experience experiences. I can't really tell when Bombardier Team ends and Salesforce begins.
Bringing together CRM, AI data and trust makes our sellers more efficient. Creating a really comprehensive 360 degree view of our business and ultimately positions us as the world leader that I think every company strives to be.
