A short instructional video explaining how to use HubSpot's page testing features to optimize website conversion and visitor experience. The speaker contrasts A/B tests (50/50 split between two variants) with multivariate tests (up to five variants with automated winner selection) and demonstrates viewing A and B variants in HubSpot.
As you develop your content, you'll want to test it to optimize for conversion and visitor experience. You have two options for this inside of HubSpot. One is an AB test which divides the traffic to the page 50 50, showing one variant to half and the other variant to the other half. You then can choose, based on the analytics you see, which of those variants should become the default page. The other option is a multivariate test where you can have up to five variants of a page, and HubSpot will automatically detect the ones that work best and show those to more and more users until a clear winner is chosen and selected for this page. I've already set up an A B test, so what we're seeing here is the A version. I can click on this to see the B version, where I've added.
