Connect Hotjar to HubSpot to see where users click on your landing pages. Heatmaps show you which elements get attention. If your CTA button gets few clicks, try changing its typeface, color, size, or placement.
Hotjar's got great ways to visualize all of your data, but the real magic happens when you combine HubSpot with Hotjar. Here, you're going to be brought to a page where you can select any of your web pages and see where users are actually engaging with your website. You can see that every point and every dot is somewhere that a user had clicked. You also notice that the colors change as things heat up. They turn to a hot color, and as they cool down, they'll get to a darker blue. You can also even take a look at what elements of the webpage are people interacting with. If nobody's clicking on your button, maybe it's a great time to start experimenting with different typefaces, different colors, or changing the location or size of your call to actions or buttons. Click the Play button below to watch the full video.
