This is a short promotional/case-study YouTube video (Jan 28, 2025) where Capita describes using Salesforce AgentForce to scale high-volume recruitment. Key claims: Capita recruits "over 10,000 people every year," faces a roughly "50 to 1 candidate job placement ratio," and needs speed and scalability. AgentForce is presented as enabling natural-language conversations with applicants, integration with Data Cloud to extract meaning for better job recommendations, potential to run initial interviews, and to compress hiring timelines from weeks/months to days. Capita plans to internalize the solution and then sell it externally as a "recruitment as a service" platform to generate new revenue.
Questions this video answers
Over 10,000 people every year.
A 50 to 1 candidate job placement ratio.
January 28, 2025.
Chapters
For many industries, access to labor is absolutely critical.
With a 50 to 1 candidate job placement ratio and thousands of CVs. A very frustrating part of a recruitment process is waiting weeks or months for the right people to really recruit at scale, efficiently and effectively. Speed is really important. At capita we're a modern outsourcer touching millions of people's lives across the globe every day.
We recruit over 10,000 people every year. Whether it's a retail company, telecommunications company, Financial services Institute.
People are at the core of our business. So humans working with agents really fit at the center of our strategy.
We saw agent force had to take a pause. The agentic economy delivers a massive transformation. To capture the expertise that you have in the organization, we will accelerate the whole recruitment process to happen a lot faster by optimizing the value chain in every single step.
For example, you might be a student and this might be your first job. You might not know exactly what you want, but based on your experience and your CV, AgentForce is quickly helping us offer that insight about what job might be the best fit for you.
A lot of roles, they're very business critical. Every day that those roles aren't filled, there's a material impact to the business. Agentforce is a real game changer here because what it allows is for the applicant to talk with AgentForce in natural language. And we can use AgentForce to look into data cloud and to extract meaning from all the data to then give better recommendations and to more tailor that interaction with the applicant. And it suggests jobs which are the most relevant In a very quick period of time.
It's much more pleasant to come to our website, interact with AgentForce and ask natural questions.
We can even go as far as doing the initial interviews using AgentForce. It's very powerful enhancing that experience for the applicant but also making the life of the recruiter easy.
And in the future we're not looking at just stopping. Here we are our first customer for our recruitment as a service offering.
Once we have done it internally, we will be selling that solution externally to other customers. I am really excited about recruitment as a service. Not only cost saving for capita, but it will be a platform to generate net new revenue. This high volume recruitment platform to help our customers serve their end customers better.
That's what's really powerful. Combining AgentForce with our expertise in the recruitment process, knowing what candidates are successful.
Getting mass recruitment that could take weeks or months, sometimes down to days. You've really got almost unlimited scalability at that points.
Providing new opportunities for customers, our employees and our partners.
So that they can focus on what they do best. Agentforce is going to give us an acceleration on processes. You're going to see economic value creation and you're going to see an improvement of customer service. It's too big an opportunity not to grab it with both hands.
