Short promotional/explanatory segment describing a Data Clean Room offering that enables privacy-preserving data collaboration between separate businesses by leveraging a Zero Copy network and Salesforce configurations. The speaker explains how parties can compare audience overlaps and activate shared analyses without exposing underlying customer data, and positions this as an initial step with further evolution expected.
This is a big deal because it unlocks the ability for business entities that have never been able to collaborate with data in a privacy, safe, secure and governed way. They can do that now. Data Clean Room leverages our existing Zero Copy network. How do two separate businesses understand the possibility of a partnership or a collaboration based on their customer footprint or their data assets without actually exposing that underlying data? I want to understand the overlap between your customer footprint in mind, but I don't want to tell you who my customers are. I just want to understand the relationship. And Zero Copy allows customers to query data in something like a snowflake or an existing existing data warehouse. With actually migrating that data over. One will set up a template to say, I have this list of audiences. And then the other party will say, ah, I have this list of audiences. And the two of them will essentially activate that data into this sort of Salesforce configured cleaner in a way that allows both of those assets to exist in the same place without either party actually being able to reach in and see it. We've configured this in a way that allows customers to navigate and understand these relationships with qliksnot code in a way that helps them derive the business value without actually leaving their business environment, which is Salesforce. There's a lot of ways that this can and will evolve in the near future. We're super excited about where it goes and this is just the first step.
