Data and Automation Help Bank of Montreal Get 5x the Leads | Salesforce

With Salesforce Marketing Cloud Personalization, we converted from days to hours. BMO is the 8th largest bank in North America. We spend a lot of dollars in acquiring a customer. As a retargeting strategy, we always used to send them an email after three or four days. With Einstein, we now can send that email in four hours. With Einstein Send Time optimization, we're not only going to be optimizing send times for a specific campaign and a product, but we're going to be optimizing that for a specific customer. We were able to also start building up the profile. We collected that data in Marketing Cloud Personalization and shared it with Journey Builder. Not only did we have a good impact on the conversion rate, but we captured more leads. Five times the number of leads and we doubled the conversion rate from 3% to 6%. At the end of all these onboarding journeys, there's always a cross sell email. Oh, you completed all these steps. Why not get a credit card now integrating Salesforce Marketing Cloud, Data cloud and financial services cloud is going to open up a whole new world of possibilities and AI and Einstein GPT is just going to help us that further.