Data Cloud + AI Help Bombardier’s Sales Team Soar | Dreamforce 2024 | Salesforce

Data has become the new commodity in this world. But if ultimately we aren't able to push that data to a platform where our sellers are working, our customers can't feel the white glove experience that a luxurious brand like Bombardi should offer. The Salesforce platform is a one stop shop for everything they need to get their job done. Bombardier is the largest manufacturer of business jets in the world and we make the world's most beautiful, technically advanced aircraft. Bombardier's customer customers span the gamut. They're business leaders, large corporations, and they expect our sales directors to be intimately knowledgeable of everything that's going on in their world. Our salespeople are our most important asset. The data that gives this complete view of the customer is critical. But all of that data sits in different parts of the business and it requires someone going to each individual system researching all of these different data sources. That analysis that we're doing was manual. So when we got introduced to data cloud and to see a system that was going to unify our data, gaining better insights for our sales team while avoiding any kind of swivel chair supercharges our business. You can see here in Data Cloud how we take a multitude of data sources including Altradis, WealthX to create a unified data profile. What's been great with Data cloud is we've been able to seamlessly push it into our sales cloud environment which is where our sellers work on a day to day basis. We had thousands of leads but no way of knowing when a customer was really ready to buy. We knew that AI was as the solution to our problem. We're prepared for takeoff. Agentforce will leverage the unified data profile to create a lead scoring which allows you to prioritize your day. When we click into Flova's profile, we can see here the factors that will either positively or negatively influence their likelihood to purchase an aircraft. The speed to qualify a lead is significantly faster than before. Salesforce's trust layer and the zero data retention policy lets us know that our data is safe and that AI will be implemented in an ethical manner. AI allows our sales team to be more efficient and really augment what they do on a daily basis. Once I've prompted AgentForce, it's generating this update, giving me a really nice briefing of what's going on with their company, with their networks and any more current events. When it comes to AI for our sales team, this is a game changer. Agentforce will look at other successes to understand what is going to be the next best action for Flova in their journey with us. Agent Force is going to be that sales assistant which every salesperson needs. It allows them to focus on the critical inch of their business which is being engaged with a customer and providing a better service to them. By bringing together CRM, AI, data and trust, the Salesforce platform makes our sellers more efficient, creating a really comprehensive 360 degree view of our business and ultimately positions us as the world leader that I think every company strives to be.