HubSpot's Data Studio pulls customer data from external apps, warehouses, and spreadsheets into the Smart CRM in minutes. AI helps create custom data sets for segments and automation, while continuous data quality tools handle deduplication, formatting, and missing contact info.
Data Studio connects all your customer data in seconds, knocking down data silos and delivering unified insights across the HubSpot platform. Easily add data from external apps and your data warehouse to the Data Studio. You can even connect directly to spreadsheets in Google sheets and Microsoft Excel 365 files, updating data sets automatically and eliminating manual exports, imports and other time consuming data work. Land customer data from external sources with data from your Smart CRM with the help of AI creating custom data sets. Use data sets to power segments, automation and reports, or choose to sync your combined data into the Smart CRM. Spend minutes, not hours, on data prep, then keep your data clean with AI powered tools in Data Hub that find and fix problems before they impact your business. AI scans your database 247 merging duplicates, fixing, formatting and keeping your data clean. By proactively spotting and filling missing contact information, AI keeps your data trustworthy and ready to use. Every customer touchpoint feels personalized and your marketing dollars and your time aren't wasted on messy data. With better, faster data quality tools accessible through a consolidated data quality overview, you can proactively monitor your CRM data health and be alerted to potential issues before they impact your customer experience. Let AI keep your database clean while your team focuses on growth.
