Ford CEO Jim Farley explains how the automaker is shipping software to vehicles and using Salesforce's Customer360 to build new customer-facing businesses. The strategy treats data as a single source of truth to add continuous value beyond selling cars.
The company really doesn't get serious about change until something happens to it. So I like to think of this as a refounding of the company.
Yes, I did arrive at a very interesting time for Ford. Supply chain issues, chip crisis. We're sitting smack dab in the moment of transformation. And time is everything.
The real revolution in our industry is what most people are missing, which is shipping software to the car.
When Jim took the role of CEO, he set up the Ford plus plan. There are two fundamental pieces in that lead with electrification and transformation through digital. In order to actually deliver on that purpose, we need a partner that's in.
It with us that is just as customer focused, just as value driven, just as focused on sustainability as we are with a trusted platform.
That's what we've gotten with Salesforce. They've put in an army of people prepared to take on the challenge. We're, we're rolling up our sleeves together. And what I love the most is I feel that they have as much love and care for our Ford brand as we do. And that's priceless.
Wow. This company gets it and they're willing to put real resources behind, build a new business.
We're moving beyond the vehicles. We're absolutely laser focused on customers as the center of everything we're doing.
We want 100% connectivity with them. The pressure's on us to add value to their life every time they interact with us, every second, every minute. That if we have that continuous loop adding value, they will stay loyal to the brand because they trust us.
It's all about driving delight for our customers.
And data is the lifeblood of that system.
Lifestyle data, vehicle data. We want to have a single source of truth so that we can make customer driven decisions and communicate in an effective way.
We want to make it specific to them. To do that, we need that customer360 view.
The great magic of Ford from the very beginning is this democratization of transportation for both business and personal use.
I picture the parts of our society in America that have been overlooked for so long.
The small and medium business one have the same chances to be productive and serve their communities as those who are much larger.
We did so much to change this country. We get to do it again for the next generation.
There can't be a more important time for us to ensure that we are building the best world for those that come and those who are here now. Salesforce signed up for that.
With this transformation we can really change lives.
