HubSpot customers can now sync CRM data directly to Google Ads to build personalized audiences without coding. The integration lets you target loyal customers with custom bids, reach them across channels, and handle privacy compliance automatically.
Last week I found this awesome new pet store and signed up for their loyalty program. And today, thanks to the info given them about Kuma and me, I'm seeing an ad that's giving me the perfect idea for Kuma's next gift. Our local pet store is going to have a record sales day thanks to this personalized offer. In fact, did you know marketers like them who are effective at using first party data can double their incremental revenue. That that means they make extra profit just by ensuring the right people see their Google Ads. As a HubSpot customer, you're in a position to experience the same kind of results. And it's really easy to do. You see, Right now, your HubSpot Smart CRM is gathering all the information your customers choose to tell you about themselves. It's what we commonly refer to as first party data. As a result, your CRM is filled with nuggets of amazing data that's relevant and specific to the people you want to sell to. And it makes for some great personalized ad campaigns. But how exactly do you use that information to show ads like the one I just got with HubSpot and Google Ads, it's easy. HubSpot provides a powerful set of tools that make it easy and fast to engage your most valuable customers. It's all unified within the HubSpot and Google Ads integration available directly within Marketing Hub. You don't need to hire a developer or learn any lines of code, just a few clicks to get you up and running. So you can use your CRM data to create more precise audiences for your Google Ads campaigns right within HubSpot. Let's take a look so I can show you what I mean. Right now, my local pet shop's HubSpot CRM database is filled with data from customers who signed up for their loyalty program. There are all kinds of valuable insights into preferences and behaviors in there. But how do you take this information and use it to personalize ads to dog owners like me in a way that's easy, fast and connected to the HubSpot CRM. Enter HubSpot's integration with Google Ads, where you can automate the entire process using a tool called Ads Audiences. I'm going to show you how to create the right audience for your next ad campaign. Like that. If you haven't already set up the Google Ads integration, you'll need to do that first. Just go to the HubSpot knowledge base and follow the instructions for connecting your Google Ads account to HubSpot. The instructions for that are in the description of this video now if you have a Marketing Hub, Starter Pro or Enterprise account, Ads Audiences is one of the tools you're going to want to start using right away because it lets you share your CRM data with Google Ads and makes it super easy to create the right audience for each campaign so you can personalize your ads just for them. In your HubSpot account, navigate to Marketing and select Ads. Click Create Audience. Now let's create an audience from your HubSpot contact database. In the upper right, click Create Audience. In the right panel, select Contact List and set up your Contact List Audience. Click the Source dropdown menu and select your HubSpot. Remember, your list must have at least 1,000 contacts. Make sure your contact list was not purchased and it's a best practice to set your contacts as marketing contacts. Click the Add Account dropdown and choose the appropriate account. By default, the audience name will be HubSpot plus the name of your list. Click Create Audience. Your audience will then appear on the Audience tab. However, if you don't see it right away, don't worry. Your audience might take up to 24 to 48 hours to synchronize and that's it. We just completed all those steps right within HubSpot in just a few minutes. Now you can use the information your customers have shared with you to reach them across the Google Ads ecosystem. It's easy to set up, easy to maintain, and unlocks all kind of robust reporting capabilities so you reach someone like me and Kuma. So we can add yet another bedazzled bandana to our collection and create personalized campaigns to re engage with me and encourage me to make another purchase. The pet store nurtures their existing relationship with and are more likely to purchase their products and make Kuma happy. It's a win win. Plus if you want to get more precise with your bidding, you can use your ads audiences to adjust your Google search or shopping bids based on what you know about your customer activities. So for example, my local pet store can adjust their Google Search bids based on the latest customer activity in their HubSpot Smart CRM. When I use my loyalty card to buy dog food and toys, the pet store can automatically use that first party data to show display ads for those products to other dog owners like me. They can reach custom segments of their existing customers, acquire new ones and deliver tailored messages at just the right moment and it works across all your campaigns. Whether that means search, shopping, YouTube, discovery and even Gmail as audiences makes it incredibly easy to reach the right people with the right offers at the right time, and because it's all done with first party data, there's no need to stress over privacy regulations. Click the link in the description below to learn more and get started today.
