This is the transcript of the Dreamforce 2022 opening film (Salesforce), a celebratory monologue marking Dreamforce’s 20th anniversary. The speaker contrasts past business-as-usual attitudes with a values-centered approach that places customers and the planet at the center, invites trailblazers to a community where trust and one-to-one relationships fuel innovation, and welcomes participants to Dreamforce (“20 years strong”).
Twenty years ago, the rule was the business of business is business. But that didn't truck so well with a bold group of trailblazers who decided to cut against the grain. Nope. No way. No how was the refrain? You see, something's missing. Missing from this equation. Now's the time to rise from this fever dream and let ourselves renegotiate the non negotiable. Yeah. See, we gotta find our frequency, come together and find our center. Like that. Dreamforce was born two decades later. While some businesses continue to navel gaze the same old dance and song, some look away to other places and their empty displays. We say it's time for an even better verse. Where customers and planet are at the center. Now hear me out. What if there was a place? A place where values are the operating system and innovation is the code. A place created by and for trailblazers. Where there's always a seat at the table for the willing and the able. A place where trust is earned at hello and howdy. Empowered with the platform to navigate the horizon of a new economy, connections become magical, genuine. One to one. Not one size fits all. So that relationships run deep and bloom into. Wow. Customer success. That's our north star paradise. Once lost is found. No. You see, the business of business is so much more than business. I want to thank you all for making this world better. For coming together and always finding our center. Those are green lights up the head. Trailblazer. You see them? Mm. Let's go out and catch it. Welcome to Dreamforce. 20 years strong.
