This is a short transcript of a YouTube video titled "Dunkin' Brands is a Trailblazer." Two speakers describe Dunkin's heritage as a 66-year brick-and-mortar brand and explain how the company is using technology—notably a partnership with Salesforce—to modernize the guest experience through mobile ordering, one-to-one personalization, faster service, and operational-scale transformations. The video emphasizes speed, convenience, multi-generational brand appeal, and the goal of anticipating customer needs.
Chapters
Dunkin Donuts is for busy people who have busy lives. We're your launch pad in the morning.
Any walk of life in any part of this country can appreciate our beverages and our food. America really runs on Dunkin and we fuel people's lives.
Dunkin's a company that's been built for 66 years on brick and mortar locations. And you come in, you're greeted with a smile, your order's prepared quickly and accurately, and. And you're off. And we have helped you start your day. But as the world is changing and evolving, how do we make the guest experience better? That's what Salesforce is helping us deliver. The expectations of our guests are greater than they've ever been. If we're not delivering on that, they're going to go somewhere else that will. We need to know what our consumers want before even they know that they want it. And technology is a huge part of our guest communication.
We want to make sure we communicate with our guests the way they want to be communicated with Speed is the.
Essence of the Dunkin brand. We allow consumers to order on their phone, pick it up in store and avoid the line. But we have to build a very focused, personalized, one to one journey with our consumers, a way to reach them with the right offer, at the right time, at the right place. Salesforce helps us deliver that. We've been doing personalization since the day we opened. We've taken that personalization that we've been doing for 66 years and now brought it into the digital guest experience.
It's a different level of service that they haven't experienced in the past.
One of the great benefits of Salesforce is the ability to run the business from your phone, to act and be quick to meet the needs of our guests. When we build technology and deploy it, it's at scale. Salesforce is a tool that allows us to develop, working across the marketing, IT and operations teams. We want to be a trailblazer as we think about what are new things we can do.
Salesforce continues to evolve with us and continues to anticipate needs.
New ways to engage our consumers, new ways to reach our guests. That's the type of partnership that we really need. We now have this platform that is the biggest transformation to our operations since we punched a hole in the wall and called it a drive thru. Our brand appeals across multiple generations.
The fact that we're driven on speed and convenience allows people to get time back. And there's nothing at the end of the day that's more important than having.
Time so you can get on and get back to the things that are really important to you.
