Eileen Kiernan argues that passion, trust, and transparency aren't just moral but drive business results. Younger generations choose companies that match their values, and advertising works best as storytelling about what a brand stands for, not just product pitches.
I think passion is a huge driver, and there's nothing wrong with having people who are very personally passionate about the issues that you're trying to undertake. So there are so many reasons why doing right and doing well are not just the moral thing to do, but good business. Younger generations that are coming up through the business ranks care deeply about the value system that organizations have. Trust is everything. The value given to those who offer trust and transparency will be key. Advertising is more than selling products. It's about telling stories. It's about communicating brand and company values. So there's so much responsibility that goes hand in hand with the more commercial side of what advertising stands for. And if we move too slowly, or if we move too incrementally, or we're not brave or bold enough, we'll just get left behind. My name is Eileen Kiernan, and I'm ready to make change. SA.
