CREXI uses Salesforce Einstein to cut three to four hours of daily work per sales rep. The AI retrieves contact history instantly, suggests next moves, and captures top performers' tactics so everyone sells the same way.
Questions this video answers
Approximately three to four hours per day.
Chapters
Commercial real estate is very much a relationship business. Don't think the future is robots making sales calls or robots sending emails.
CREXI is essentially a marketplace for commercial real estate.
Our customers are property owners, landlords, tenants, prospective buyers.
A lot of the sort of tools and products out there are pretty antiquated.
And so what CREXI is aiming to do is adding speed and liquidity to an industry that can sometimes be a bit slow.
Sales AI is really disrupting and changing how we do business, ultimately making our reps more efficient and giving them better data and more data faster.
What sales AI is doing for us is allowing us to make our team on the field as efficient as they can be so that they can focus on our customers and not stuff behind the scenes. The team loves it.
Looking at related records or pulling, like a contact history report. All of that was done in about 30 seconds. We're reducing probably somewhere between three to four hours a day of work for sales reps. So that's huge.
Our team is using next best action. And so if a salesperson can understand what it is that's going to resonate with that customer, they can have a more productive conversation. That's good for us and that's good for the customer.
We really want to use that AI to sort of democratize all that institutional knowledge of our best reps. So this top seller, you know, how did they handle this? Objection. We really want to use AI to capture that data, store that data, and then democratize it to the entire sales team.
We want to continue to be at the forefront, and Salesforce is enabling us to do that.
Data AI, CRM and trust is really the keys to success at crexi. We wouldn't be able to run our business without Salesforce. This is exactly the tool that we need to scale the business.