A HubSpot video walkthrough (hosted by Devin Bellamy) introducing essential apps in the HubSpot App Marketplace and showing how to integrate existing marketing tools with HubSpot. Key demos/highlights include the WordPress plugin (automatically sends leads to CRM, analytics, live chat, forms, content blocks for Hub Pro/Enterprise), Webflow (adding and mapping HubSpot forms, importing HubSpot assets, analytics, chatbots, embeds), Typeform (conversational forms, lead qualification, journeys, reporting), ON24-like rich video/webinar integrations (lead capture and first-party data routing), and Demandbase (account insights, prioritization, ABM tracking and scoring). The video emphasizes the breadth of the marketplace and the ability to build custom apps via HubSpot partners; includes a link in the description to explore apps.
Chapters
Transitioning all of your marketing efforts to an AI powered content platform is a dream scenario, but they probably have tools you aren't ready to give up just quite yet. No worries. There are apps that have your back. I'm Devin Bellamy and today we're using apps to integrate your existing tech stack with HubSpot. Let's head over to our App Marketplace and see some essential apps for marketers. Right now we're in the App Marketplace and you can get here by clicking the link in the description or or by going up to the corner and finding this shop icon which will take you to the marketplace. So here you can see a lot of great integrations that are HubSpot certified if they have this icon on them. We're going to start with WordPress. So right now I'm on a WordPress dashboard and as you can see, once you've installed the plugin, we have a lot of different options to choose from. If all you did was install the HubSpot plugin, you'd already have made it. So your site takes lead management to the next level. You'll already be able to pull analytics and and all of your leads will be sent straight to your CRM with no coding. And if you really want to get fancy, you can add live chat pop ups and HubSpot forms. And with content, Hub Pro and enterprise users can easily create content blocks for their website and add them directly from the editor. Speaking of CMSs, you can harness the combined power of Webflow's advanced website building solution and HubSpot's industry leading marketing tools. Now this is a really slick interface that you can access by opening up apps and launching HubSpot. Here we can add existing forms right from HubSpot onto the page. Or you can scroll down to one of your existing forms and map that form to one of your existing HubSpot forms. We can even import HubSpot assets directly into our Webflow site. Course advanced analytics, adding chatbots and don't forget about that content embed. Another popular solution for lead collection is Typeform. Using an app to integrate Typeform with HubSpot allows you to collect, qualify and nurture leads. You can turn a boring form into a fun and friendly convo with personalized journeys, get insights and reports to better understand how leads move through the buyer journey. So you can best optimize. Bring in More leads with Typeform, follow up faster with HubSpot. Integrating on 24 allows you to create and manage meaningful connections through rich video content that generates leads, first party data management and routing that information through HubSpot fields is key. By pairing up Demand Base and HubSpot, you can leverage insights and account prioritization to serve up more personalized and timely content to new and existing customers. Here you can see how the information coming in from the platform can help your team identify opportunities based on engagement. You can really ramp up your ABM efforts with this App in your HubSpot portal. With this integrated account data, you can combine data from multiple sources, map leads, track engagement, score and prioritize accounts, and measure the impact of your ABM programs. We haven't even scratched the surface of the HubSpot marketplace. The sheer number of apps available is mind blowing. And that's not even the best part. If you don't see the software you use on the list, you can work with a HubSpot app partner to build a custom app just for you. But you don't have to take my word for it. Check out the link in the description so you can see for yourself. Well, that's it for me everybody. Hope to talk to you soon, but until then take it easy.
