This content was created by Automation App. This content was uploaded by Automation App. This is a YouTube video titled "Formula 1® is a Fan Company | Salesforce" created on June 7, 2023. It features a discussion among multiple speakers about the evolution of the Formula 1 experience, the growth of its fan base, and the strategic partnership with Salesforce to enhance fan engagement through data and AI-driven personalized experiences.
Questions this video answers
Over 500 million fans.
Over a third are new.
23 races.
1%.
Continuing to grow 30–40% year on year.
Chapters
In the past, the Formula one experience could have been seen more romantic. With a picnic on the hill of a track, watching the heroes. The evolution from the old days has been incredible. Today, the F1 experience is very special.
F1 is the greatest sporting and entertainment spectacle on the planet. The smell of the tires, the sound of the car roaring past, as soon.
As the lights go out, you know you are watching something history may never see again.
Try to survive has been phenomenal. Phenomenal. To capture new fans interested in the behind the scene experience, knowing our drivers, it's exciting.
Fans worldwide, we have over 500 million fans. Over a third of them are new. In the last four years, Formula one keeps getting bigger. The impact keeps getting bigger.
Our database is continuing to grow 30, 40% year on year.
The key for us is to make sure that we have the customer at the center.
And therefore our strategic partnership with Salesforce is imperative. We want to make sure that we're designing an experience for our fan like no other. We have 23 races, but only 1% of our fan base actually gets to be at a race.
And so how do we engage the other 99%?
Fans have changed. We've seen a much younger and a much more female fan base.
They'll have their TV broadcast in front of them. They'll have a device showing all of the live content, another showing all of that rich data that comes through.
Everyone has a different relationship with Formula One, with Customer360 and that single source of truth. We're creating these digital experiences that really resonate with a fan at an individual level.
With AI data and CRM, we are now able to innovate like never before.
Innovation has been always the drive of our success. The DNA of Formula one from an.
AI perspective, we can truly talk to our fans on a personalized one to one basis.
Speak different language, have different narratives, understand.
Those different markets, be proactive, create these magical connections and bring them closer to the action than ever before. The key to doing that is data.
We've been collecting data across all of these touch points. We have so much data coming into us.
Salesforce helps us visualize the data in a faster way. And we're using data cloud to create personalized experiences in a way that nobody's ever seen before. We like to think ourselves as a fan company and as we grow our fan base and we grow our data, working with Salesforce, we're finding loads of new ways to bring those experiences to life.
That's really what it's all about. The joy of our fans embracing the unique experience in Formula one. This is really magic for us.
