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Formula 1 is an Agentic Enterprise ft Daniel Ricciardo | Salesforce

9 Sept 2026 · 1 min

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0:31

Daniel Ricciardo talks about how data drives split-second decisions in Formula 1. Salesforce manages information from over 830 million fans, helping teams operate with speed and precision. The video frames this as an "agentic enterprise" approach to racing.

Hi, I'm Daniel Ricciardo. I know a thing or two about using tons of data to make split-second decisions.
Daniel Ricciardo to take the lead!
And that's exactly what Salesforce does for Formula 1. We now have over 830 million fans.
That's a lot of data coming through.
Intelligent, instinctive, always one step ahead. Sounds a lot like me. Welcome to the agentic enterprise. I have no idea what that means, but I like it.