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Four Growth Opportunities for Partners in the AI Turn | HubSpot

10 Jun 2026 · 2 min

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2:13

In this HubSpot partner‑ecosystem briefing, Global Vice President Angie O'Dowd argues that AI is not displacing partner services but dramatically expanding demand for them. She cites IDC’s forecast of a $42 billion partner market by 2030 and HubSpot’s ranking among the world’s top‑10 ecosystems. HubSpot’s “Agentic Customer Platform” is positioned as a purpose‑built foundation that prioritises customer value, openness, and trust. O'Dowd outlines four strategic growth levers for partners: (1) Mid‑market expansion – large mid‑market deals grew over 40 % last year, and the platform’s depth and context drive outcomes; (2) Agentic acceleration – AI‑first engagements are rising fast and HubSpot is moving toward full API parity, enabling any in‑product action via APIs, MCP server, and CLI; (3) Marketing transformation – Loop Marketing and AEO re‑imagine marketing as a continuous outcome‑optimisation loop, rewarding partners that run end‑to‑end demand engines; and (4) Specialized expertise – regional, vertical, complex‑industry, governance, security and compliance expertise where deep knowledge wins. Across all areas, the data shows that early‑moving partners will shape what customer value looks like in the AI era, and HubSpot commits to supporting an ecosystem where partner success translates to customer success.

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I'm Angie O'Dowd, Global Vice President of HubSpot's Partner Ecosystem. I've spent my career betting on partners, and there's never been more data to back that bet than there is right now. And that's because AI isn't replacing partner services. It is creating more demand for them. For HubSpot, IDC projects $42 billion in partner opportunity by 2030. Partnership leaders ranked HubSpot as one of the top 10 ecosystems in the world. HubSpot's Agenta Customer Platform matches the opportunity of this moment. For partners looking for the right place to build, I think our approach as an ecosystem will resonate. Customer value above all, open by design, trusted by default. These are deliberate choices about the type of platform we want to be and the kind of ecosystem that will thrive in the AI turn. So what does that mean for partners in our ecosystem? I see 4 areas of opportunity. The first is the mid-market. Large mid-market deals grew north of 40% last year, and HubSpot's Agentic customer platform is delivering on the depth and context that drives outcomes. Second, Agentic acceleration. AI-first engagements are growing at an accelerated rate, and we're working toward full API parity. Anything you can do inside HubSpot, you'll be able to do through our APIs, MCP server, and CLI. Third, marketing transformed. Loop Marketing and AEO are reimagining marketing services to focus on ongoing outcome optimization. The partners who run agentic demand engines through the full loop will own the most durable revenue relationships in the ecosystem. And lastly, specialized expertise. Regional expertise or vertical, complex industries, strict governance, security compliance. These are all areas where deep expertise wins. Across all 4 categories, the data tells the same story. The partners who move first will define what customer value looks like in the AI era. At HubSpot, we know that when our partners thrive, our customers win. And that's why we are all in for our ecosystem.