Funlab, which runs Strike Bowling, Holy Moly Minigolf, and other entertainment venues, connected Salesforce and Amazon to unify customer data across teams. Online bookings jumped from 10% to 60%, sales efficiency rose 50%, and the company grew 25% overall.
Competitive socializing has exploded. There's been a 400% rise in multi-activity venues since 2018. Funlab has 4 primary core brands: Strike Bowling, Holy Moly Minigolf, Hijinx Hotel Challenge Rooms, and Archie Brothers Arcades. We create and sell fun with the primary goal of bringing people together via a sense of play. In a previous life, Funlab was challenged. We had very dysfunctional teams that would not know what's going on across other sides of the business. The most complex part of our business is our booking process. Utilizing tools like Salesforce Contact Center with Amazon Connect, we're able to remove a lot of that actual admin burden to give that most outstanding guest experience.
When customers interact with FunLab, they're not just expecting a service, they're expecting an experience that will mirror the actual sense of excitement and energy and the playful spirit of the brand itself. Companies like FunLab need that integration so that they can see what their customers are asking for. The magic success with Salesforce and AWS is that we built the solution to work together. It'll be a completely mapped 360-degree view of the end-to-end customer journey over time.
Bringing them all into one meant that we had a single guest view. It means that any interaction across any of the teams could be logged and that each of our team members had the best way to make sure that that guest was fully serviced. We could actually get that right interaction of AI-powered results versus the human element. What we really pride ourselves on at FunLab is our mother funner. We can provide these seamless and frictionless experiences so our Motherfunders can get on the floor and just have a great time with our guests.
FunLab, working with Salesforce Contact Center with Amazon Connect, is really helping their customers get to that fun faster than ever.
We've seen some amazing results. The biggest shift that FunLab undertook was this extraordinary growth. We went from 10% of sales all the way up to 60% of all activity bookings happening online. That means that there's less people calling in to the sales team, which means that they're 50% more efficient, and they actually now are more proactive in the selling of the higher value. We've managed to reduce the cost to serve by 40%, but yet we've actually grown the business by 25%. FunLab is now in a position to really grow. We can actually see a future where Agentic AI allows our guests to self-serve from booking to payment to enjoying their play. Salesforce Contact Center on Amazon Connect has been the right choice for FunLab. [FOREIGN LANGUAGE]
