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Growth Expert Hot Topic #9: Why Does Small Business Need a CRM Solution?

22 Jan 2016 · 1 min

Watch on YouTube

0:34

A short YouTube expert-discussion advocating that small businesses need CRM tools to effectively track revenue streams, manage sales cycles, and maintain long-term customer relationships. The speaker argues CRMs help small businesses stay organized and in contact with prospects/customers, and calls CRM adoption essential for surviving beyond a 12–24 month period.

Small businesses have a hard time managing just about everything. I think when it comes to your revenue stream and your sales cycle, it's one of the most important things that's going to make the viability and long term success of your small business. Thinking about tools that empower you, thinking about CRMs that give you the ability to track these things and manage relationships and stay in touch with these people over a long period of time is it's a must do if you're going to try and be around for more than a 12 to 24 month period.