Short video discussing Halloween 2022 shopping trends across North America, focusing on participation rates, generational differences, and spending on candy, decorations, and costumes. Highlights: >60% plan to celebrate, 80% of millennials plan to participate, candy is the top purchase driver (driven by personal taste), consumers plan to spend about $20 on decorations and costumes, and over half of buyers expect to cut back due to higher prices with Gen Z least likely to reduce spending.
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It's fall again, and for many across North America, that means it's Halloween season. This spooky holiday isn't just for dressing up like ghosts and goblins. It's also a time for decorating, celebrating, and lots and lots of candy. And Halloween isn't just for the kids, either. Here in the US More millennials than any other generation plan on taking part this Halloween. So here's everything you need to know about today's Halloween shop. With over 6 in 10 people across North America planning on celebrating this year, including eight in 10 millennials, it's probably no surprise that candy is the number one item on shopping lists. So how do consumers figure out which candy to buy? Well, taste is in the eye of the shopper. The number one factor that influences candy buying behavior is what the buyer likes. There's more to Halloween than candy, though. This year, consumers plan to spend 20 big on decorations and costumes, with nearly half of shoppers planning on purchasing them this year. Even Halloween celebrants, though, are feeling the rub of higher prices. Over half of Halloween buyers say they're going to buy less for the holiday, but the impacts aren't felt equally Gen Z is least likely to be pulling back on their Halloween spending compared to all other generations. But there's still some spooky surprises out there for you to discover and learn. Dive into the data to learn all about what consumers are and are not buying this year.
