Two marketers discuss using AI agents to generate campaign content while keeping brand voice consistent, handle customer support, and answer quick questions about metrics. They mention Salesforce's AgentForce as a tool for CMOs to check ROI without building new dashboards.
I have mostly by way of campaign creation at this point, generating content really quickly by setting our brand voice tone guardrails and letting it see what it comes up with.
Our favorite use case is that bot. Whether it's a customer who's integrating interacting with that agent or that salesforce user to finding ways for that agent to support them to make their jobs easier.
It would be easier to have your CMO just ask questions to your agents, especially if it's one off questions that they have. So I'm still trying to figure out how to build this in AgentForce. I know it's possible we can do almost anything with it, which is wonderful, but I really want to have it prompt so that marketers can ask the hard questions around metrics and ROI.
