A short YouTube explainer (Automation App, June 25, 2024) that defines artificial intelligence and outlines two practical workplace uses: predictive AI (forecasting customer preferences) and generative AI (creating custom content such as emails, web copy, images). The video argues that AI increases business efficiency and enables more personalized customer experiences.
Lets address the question you might be too shy to what actually is artificial intelligence? Well, the textbook definition is artificial intelligence technology that enables machines to think and act like humans. When thinking about AI in the workplace, it can help add capacity by automating time consuming tasks so you can focus on your most important work. For example, artificial intelligence can predict what a customer might want to buy based on previous purchases. That's predictive AI. Or it can create brand new things like custom emails, web copy, or even images. That's generative AI. Simply put, artificial intelligence helps make it possible for businesses to be more efficient while also providing more personalized customer experiences.
