Hologic uses Salesforce to unify data across its cancer detection divisions, giving teams visibility into customer activity and helping predict needs. The company treats data as currency to spot trends and improve products.
No company has done more for women as it relates to breast cancer and cervical cancer detection than hologic.
Having Salesforce as a single source of truth, it ties all the organizations together.
I can see all the different activities that are going on with that account across all of our divisions.
Trying to do that in an Excel spreadsheet or over email, not gonna Happen. So the Customer360 platforms allowed us to do that really seamlessly.
Data is.
That new currency, right? So we were able to start looking at trends and start predicting what our customers will need.
And that all just translates to better information about what's wrong with our products so we can make it better.
