How Flexo Concepts adapts to the new normal with Salesforce

My name is Greg Howell. I'm the President and co owner of Flexo Concepts. We are a 30 person manufacturing company located south of Boston in Plymouth, Massachusetts. When the pandemic happened, our biggest priority was to protect the health and safety of our employees, especially those in manufacturing that had to work on site every day. We split our production team into two shifts to maximize social distance and and our office staff began to work remote. This literally happened over a weekend. Managing interactions with customers and prospects and having all the information on the Salesforce platform allows us to adapt very quickly. Now our daily production meeting that includes team members from manufacturing, customer success and sales takes place online. We review dashboards and reports that show productivity from the day before, issues for the day ahead, and anything else that relates to our ability to get product out the door to our customers. We need our salespeople to continue to build relationships with customers and prospects while we're locked down, so we've encouraged them to post on social media, especially on LinkedIn. With Pardot Salesforce's marketing automation product, we're able to create custom redirect links for each salesperson. This way we can figure out which posts are performing best in this uncertain climate. Many prospects need more time before they are willing to engage with sales, so we use Par Dot's personalized journeys to nurture them until they're ready. One of the big surprises for us has been how much our digital transformation work has paid off. Our workforce and our organization is so trustworthy and has risen so much to the occasion of helping us through this. Through all the changes we've gone through in the last few months.