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How HealthMetrics Increased Leads by 34x with HubSpot

25 Sept 2023 · 1 min

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A short testimonial-style YouTube transcript featuring Terry, Group VP of Growth and Marketing at HealthMetrics, describing how HealthMetrics used HubSpot to manage customer journeys, scale marketing automation, and significantly improve outcomes: marketing leads increased 34×, cost per lead decreased 57×, and the average size of companies joining increased 10× within one year. The speaker endorses HubSpot’s ongoing product commitment.

Questions this video answers

34× (34 times).

57× decrease (57 times).

10× increase (10 times).

Within one year.

Chapters

Hi, my name is Terry. I'm the group vice president of growth and marketing at HealthMetrics. We are a cloud platform for companies to manage their employee medical benefits and also for insurers to manage their policyholders. Being a new player in the market, we found ourselves having the challenge of actually penetrating some of the bigger companies. We needed a system, a platform to actually help us manage the whole customer journey. We identified HubSpot as a tool that actually help us to not only get started, but also help us to scale. HubSpot really enables us to implement the automation, to implement the experiences. We are able to increase the marketing leads by 34 times. Not only that, we are able to decrease the cost per lead by 57 times. And the size of the companies that joined us actually increased 10 times within that one year. So the commitment from HubSpot to continuously improve and help companies achieve their goals is something that I would vouch for.