Sola Salon Studios, which operates nearly 600 locations with 17,000 independent beauty professionals, switched to HubSpot CRM to manage its franchise network. They built a five-email automated campaign for new leads and rolled out HubSpot Sales Professional to about 100 franchisees, cutting time spent on manual workflows.
Questions this video answers
About 17,000 independent beauty professionals.
Nearly 600 locations.
A series of five emails.
Approximately 200 sales professional users.
About 50% through that list (i.e., ~50% implemented).
Chapters
Sola Salons is one of the fastest growing salon suite businesses in the country.
We have a community of about 17,000 independent beauty professionals across nearly 600 locations. We say you're in business for yourself, not by yourself.
Our goal is to streamline workflow for all of our franchisees. They're going to be able to work smarter, not harder. Whether it be the marketing hub and or the sales hub. They'll be able to go in and automate a lot of their information, know that they have a place where all of that data is going to live for them, and then have easy access to it. That is going to help our franchisees be successful in the long run, which will help us to be successful in the long run.
Once we onboarded HubSpot, we created our first email marketing drip campaign. When a lead fills out a contact form, now they have a series of five emails that they get over the course of the next few weeks. And we don't have to think about it. It's automatic. The triggers happen when we determined it's the best time and that was all possible because of workflows.
The HubSpot Sales Professional tool is extremely flexible. So if you're a franchise business and you're looking to organize Your Leads, the HubSpot sales professional tool is going to help you get there. We originally estimated approximately 200 sales professional users. We're about 50% through that list. The business is growing and so is our partnership with HubSpot in that we're just going to continue to build out more tools, more workflows and more data to be able to better support our franchisees.
When I first joined the team, we were using Mailchimp and it was just very limited. So HubSpot is a way that we can not only understand our audience, but then speak directly to them about specifically what their interests are and their needs are. We really are just able to be lot more specific with our messaging. It's working two hours now. To save you 10 hours later.
To help entrepreneurs is wonderful. There's so much payoff in just knowing that we're providing them with the tools for success. They have the motivation and want to be successful and come to us to get access to those tools. I love the fact that we're helping people doing what they love.
