How Jet It adapts to the new normal with Salesforce

My name is Glenn Gonzalez. I am the co founder and CEO of Jettet and president of Jet Club. We figured out how to offer the best value proposition in private aviation, allowing us to be 80% less expensive than traditional offerings. Typically, we have a high touch industry where we are meeting with the customers in person and we've had to take a lot of that and now communicate virtually. At jedit, a sales cycle can last anywhere from a few months to several years, and if we miss an opportunity, we end up losing that customer for five or more years. So it's very important for us to make sure that we always stay top of mind with any prospective customer and we are able to do that thanks to Salesforce Pardot. Let's say we want to target a group of customers of our competitors. We can tell our story through an automated email campaign where every single interaction is personalized. With Salesforce Pardot, we're able to see how effective we are at every step of the way. What's our open rate? Which value propositions resonate best? Are we driving traffic to our website? Are we creating quality leads? Salesforce also helps us to be more organized with how we build our pipeline. We have a rigorous and highly customized qualification process. And thanks to the CRM starter pack, we had a great implementation consultant who helped us build it directly into Salesforce. Now each sales rep knows exactly what to do at every stage of the deal and we can ensure a consistent customer experience across the company. This is also really helpful for onboarding new reps. We can also easily visualize and manage our entire sales pipeline with just a few clicks. The pandemic has created a number of surprises for our company. I would say the biggest surprise though, is how well our team has worked in spite of not being able to connect directly with customers. And it's all because we've introduced Salesforce to our operation. Sam.