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How Knight Frank APAC Optimized Their Marketing Processes with HubSpot

25 Sept 2023 · 1 min

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1:01

Annabelle, Head of Marketing at Knight Frank Asia Pacific, switched to HubSpot to solve fragmented data and attribution problems. Automated email sequences doubled their open rates from 30% to 60%, and better reporting lets them track which campaigns actually drive pipeline.

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Head of Marketing and Communication Digital for Knight Frank Asia Pacific.

Open rate increased from 30% to 60%.

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Hi, I'm Annabelle. I'm the head of marketing and communication digital for Knight Frank Asia Pacific. We are specialized in residential and commercial services, and that include selling properties, but also leasing, property management, project management. The challenges that we were facing as a marketing team, one of them being the lack of comprehensive data. Another one was really trying to understand the impact of marketing activity on the overall pipeline. So HubSpot was the natural choice. Some of the key features that we're using, one of them being the automated sequences, this enabled us to go from a 30% open rate to a 60% open rate. The other one would be the reporting. So now we're able to attribute campaign success. We attribute to channel success as well, which helps us a lot in retargeting and really return on investment for. For our campaigns. So would I recommend HubSpot? Absolutely.