How Loop & Tie adapts to the new normal with Salesforce

My name is Bina Shah and I'm the Chief Growth Officer at Lupin Tie. Lupin Tie is an engagement based gifting platform that allows clients to engage with their customers and their employees through gifting. We had to start to treat our makers and creators really as partners and not just as vendors. So we stepped into more of a coach and partner role. The we could continue to support these small makers and the small creators that we've always worked with. From managing contacts to tracking all of our critical business metrics, all parts of our business run on Salesforce. Sales teams love using our platform to quickly send gifts to prospects and customers. Let's say that Tracy is an account executive who would like to send a gift to a client. She goes to our website, picks out a collection, and proceeds to place her order. Because all our systems are connected to Salesforce, Tracy's order immediately shows up. I review Tracy's information, notice that it's her first order, and reach out. I thank Tracy for her business, introduce myself, and offer further assistance. Once Tracy responds, I find out a bit more about her work. Since Tracy also uses Salesforce, I offer her the Lupin Tie app so she can send gifts to prospects and customers even more seamlessly. Tracy pulls up the Salesforce app Exchange and gets the Lube and Tie app. Much like the Apple app store, Salesforce AppExchange offers thousands of apps to automate almost any business process. Now Tracy can send gifts directly out of her Salesforce instance with just a few clicks. Using Salesforce as our CRM as well as a distribution platform gives our customers the best user experience and gives us the strongest value proposition in the marketplace. Everyone's had to throw out their marketing playbooks and really think about how do we go from being transactional to start to being invitational. And I think that's a massive change that we're seeing across industries and really across our cultures right now.