MrBeast's team discusses launching a massive commercial and social campaign after Mark from Salesforce responded to a tweet about the idea. They credit Slack for coordinating the rapid execution across production and marketing at that scale.
This is one of the biggest ideas we've ever had to pull off.
I tweeted out that I've been sitting on this idea for a commercial and Mark, the founder of Salesforce, responded. It wasn't really supposed to be a thing, but here we are. We gotta put together a massive social media campaign in addition to a massive production campaign. You can't be executing at this type of scale, at this type of speed without the right tools. I couldn't fathom working on this commercial without slack.
This is a culmination of everything we do great at Beast.
This commercial is gonna be amazing.
